My Own Business Card


Book Description

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. My Own Business Card, shows 100 worldwide designer's selected business cards.




Minding Your Own Business


Book Description

Small firm lawyers often get caught in the crossfire of practicing law and managing a business all at the same time. Commitments and interests levels may weigh more heavily on defending the freedoms guaranteed in the U.S. Constitution vs. calculating overtime pay for staff. They may be more interested in ensuring our legal system works, but not so interested in developing marketing strategies to attract new business.




Mac Life


Book Description

MacLife is the ultimate magazine about all things Apple. It’s authoritative, ahead of the curve and endlessly entertaining. MacLife provides unique content that helps readers use their Macs, iPhones, iPods, and their related hardware and software in every facet of their personal and professional lives.




Meishi


Book Description

The business card is an easy form of media which is used by almost all people, all over the world. Although the business card is casually passed and received, its function is beginning to extend infinitely. This small paper medium is beginning to become a huge individual resource - a large amount of data can be stored in that small square. The business card is more than just your name and contact information on a piece of paper; it is your visual message, your individuality and your personality. It reflects your character. The business card is your own personal art world. Meishi: Little Graphic Art Gallery of the World showcases hundreds of examples of these small works of art. Each creative design is a miniature masterpiece. SELLING POINTS: The business card has been used as a name card and a promotional tool for many years. This book is a comprehensive collection of unique business card designs, representing high quality and rich diversity in their design Presents over 800 outstanding designs from more than 25 countries ILLUSTRATIONS 800 colour illustrations




Blow Your Own Horn!


Book Description

There’s an old saying that goes “the squeaky wheel... gets the grease.” The saying may have been true at one point in time but now... The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition? Some will tell you it is easy now-a-days to create an on-line reputation The author believes creating your on-line persona is important however, it is but one step at a self-promotional and marketing strategy. Blow Your Own Horn! Personal Branding for Business Professionals delivers strategies to build your on-line presence and gain recognition in your community. Your goal may be to raise your prominence at work to apply for a job you have been eying. Perhaps, your goal is to run for political office, but it seems no one knows who you are. This book is for business professionals who want to raise their visibility in a crowded workplace or a personal interest venture. Some will tell you blowing your own horn is bragging. The author argues against that belief. If we are to move forward and benefit from our accomplishments, we need to self-promote. Blow Your Own Horn! Personal Branding for Business Professionals offers: Strategies for personal branding and marketing. Self-promotion utilizing Linkedin as a tool. Effective networking techniques for self-promotion. Self-promotion strategies related to job searching. On-line reputation management and... Additional social media venues that could be helpful to you in developing your personal brand. Now is the time to let the world know what you have offer. It’s time to start blowing your own horn! This book shows you how.




Let's Connect!


Book Description

This practical guide for highly effective professional networking guides readers on the best methods to tap into the power of their network to reach their goals faster.




Identity, Personal Identity, and the Self


Book Description

This volume collects a number of Perry's classic works on personal identity as well as four new pieces, 'The Two Faces of Identity', 'Persons and Information', 'Self-Notions and The Self' and 'The Sense of Identity'. Perry's Introduction puts his own work and that of others on the issues of identity and personal identity in the context of philosophical studies of mind and language over the past thirty years.




Photo Styling


Book Description

• Definitive book on starting a career in photo styling • Essential information plus business forms and insider tips • Editorial, wardrobe, food styling—every specialty is covered. In real life, nothing looks as good as it does in magazines and on television. Who makes that happen? Photo stylists, that’s who! Here’s the definitive book on starting a career in photo styling, from choosing a specialty in editorial, wardrobe, soft goods, room sets, food styling, or another area, to working with the photo crew. Readers will learn how to create a portfolio, network, and market themselves, and interviews with real working stylists are packed with great advice and anecdotes. Business forms for proposals, job sheets, and invoices, plus top-secret tips like merchandise returns and retagging garments make Photo Styling the one-stop shop for everything the budding stylist needs. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.




The Savvy Emcee


Book Description

In this practical, easy to use book, Rae A. Stonehouse a.k.a. Mr. Emcee puts the "Master" in Master of Ceremonies. He shares tips & techniques he has learned over the years in becoming a dynamic Master of Ceremonies. By reading this book you will learn: * How to take charge of any event. * How to organize yourself so everyone will know you are in charge! * How to think logistically, from several different perspectives. * How to create agendas that work. * Stage management techniques. * How to present awards & give recognition. * How to keep the featured speaker organized. * About different emceeing opportunities. * How to get paid for what you do. As in Rae's other books, he offers a systematic, easy to read approach that provides practical solutions to specific problems. In The Savvy Emcee: How to be a Dynamic Master of Ceremonies, Rae A. Stonehouse, shares practical advice to help you become a Dynamic Master of Ceremonies, that people will want to pay for your services!




PEAK


Book Description

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.