Myth and Reality


Book Description




The Myths of Reality


Book Description

'The Myths of Reality' reveals how reality is culturally constructed in an ever-continuing process from mythic fragments transmitted by the mass media and adapted through face-to-face and Internet conversations.




Myths are Real, Reality is a Myth


Book Description

New realities are being created every moment. But how really are they taking form? Certainly, an existing reality can't lead to a new one by itself. The genesis of new realities lies in-believe it or not-fiction. It is fictions, myths and legends-our imagination-that has shaped and is shaping our world. This highly evocative and analytical book digs deep into the secrets of consciousness of societies, religions and nations to unravel the myths of reality and reality of myths.




Wine Myths and Reality


Book Description

Is wine an artisanal creation or industrial product? The first edition of Wine Myths and Reality was widely praised for its innovative view of how wine is made and what distinguishes wines from different places. The world of wine is constantly changing, and this second edition is expanded and completely rewritten to take account of new developments. Panoramic in its scope, magisterial in its treatment, and meticulous in its research, Wine Myths and Reality explores the world of wine. From monks treading grapes in the middle ages to the latest research into grapevine DNA, this compelling book presents the authoritative account of how wine is really made. Practices in viticulture and vinification are explained, the tricks of the wine trade are revealed, the methods of the New and the Old Worlds are scrutinized, and their wines are evaluated. Extensively illustrated with photographs, maps, and charts, the approachable and entertaining style immediately engages the reader in the wine universe.An overview of all major wine-producing countries extends from the powerful wines of the New World to the classic wines of Europe. Does terroir really matter? Is the international style taking over? Will global warming destroy the existing wine-producing regions? And extrapolating from current trends, what will wine be like in the future?




Leaders


Book Description

An instant national bestseller! Stanley McChrystal, the retired US Army general and bestselling author of Team of Teams, profiles thirteen of history’s great leaders, including Walt Disney, Coco Chanel, and Robert E. Lee, to show that leadership is not what you think it is—and never was. Stan McChrystal served for thirty-four years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders and pondered an ancient question: “What makes a leader great?” He came to realize that there is no simple answer. McChrystal profiles thirteen famous leaders from a wide range of eras and fields—from corporate CEOs to politicians and revolutionaries. He uses their stories to explore how leadership works in practice and to challenge the myths that complicate our thinking about this critical topic. With Plutarch’s Lives as his model, McChrystal looks at paired sets of leaders who followed unconventional paths to success. For instance. . . · Walt Disney and Coco Chanel built empires in very different ways. Both had public personas that sharply contrasted with how they lived in private. · Maximilien Robespierre helped shape the French Revolution in the eighteenth century; Abu Musab al-Zarqawi led the jihadist insurgency in Iraq in the twenty-first. We can draw surprising lessons from them about motivation and persuasion. · Both Boss Tweed in nineteenth-century New York and Margaret Thatcher in twentieth-century Britain followed unlikely roads to the top of powerful institutions. · Martin Luther and his future namesake Martin Luther King Jr., both local clergymen, emerged from modest backgrounds to lead world-changing movements. Finally, McChrystal explores how his former hero, General Robert E. Lee, could seemingly do everything right in his military career and yet lead the Confederate Army to a devastating defeat in the service of an immoral cause. Leaders will help you take stock of your own leadership, whether you’re part of a small team or responsible for an entire nation.




Virtual Reality and Augmented Reality


Book Description

Virtual and Augmented Reality have existed for a long time but were stuck to the research world or to some large manufacturing companies. With the appearance of low-cost devices, it is expected a number of new applications, including for the general audience. This book aims at making a statement about those novelties as well as distinguishing them from the complexes challenges they raise by proposing real use cases, replacing those recent evolutions through the VR/AR dynamic and by providing some perspective for the years to come.




Audio Reality


Book Description

Are you confused about which accessories to buy? Have you ever wondered how they work? Do claims made in advertisements seem too bizarre to be real? This book will give you the knowledge needed to answer these questions yourself. By using simple analogies with clear explanations, the author equips the reader with the science that governs the operations of these devices without using any math. By replacing "myths" with "facts" the reader acquires essential information that yields the greatest value from your purchasing dollar and not be taken advantage of. Topics include: conductors, connectors, skin effect, impedance, interconnects, speaker cables, balanced lines, transmission lines, power cords, isolation transformers, damping systems, feedback, vacuum tubes, acoustics and much more. Become your own expert!--Back cover.




What is Science?


Book Description

In a multitude of ways, science affects the life of almost every person on earth. From medicine and nutrition to communication and transportation, the products of scientific research have changed human life. These changes have mostly taken place in the last two centuries, so rapidly that the average person is unable to keep informed. A consequence of this "information gap" has been the increasing suspicion of science and scientists. The lack of true understanding of science, especially of "fundamental" research, motivates this effort to narrow this gap by explaining scientific endeavor and the data-driven worldviews of scientists. Key Features Fills an existing void in the understanding of science among the general population Is written in a nontechnical language to facilitate understanding Covers a wide range of science-related subjects: The value of "basic research" How scientists work by sharing results and ideas How science is funded by governments and private entities Addresses the possible dangers of research and how society deals with such risks Expresses the viewpoint of an author with extensive experience working in laboratories all over the world




Truth and Rumors


Book Description

A revealing examination of the meaning of and causes behind the television rumors that circulate in our culture today.




Myth and Reality


Book Description