NAB Television Financial Report
Author : National Association of Broadcasters
Publisher :
Page : pages
File Size : 36,35 MB
Release : 1900
Category :
ISBN :
Author : National Association of Broadcasters
Publisher :
Page : pages
File Size : 36,35 MB
Release : 1900
Category :
ISBN :
Author :
Publisher :
Page : 194 pages
File Size : 16,97 MB
Release : 1995
Category : Television broadcasting
ISBN :
Author : United States. Federal Communications Commission
Publisher :
Page : 1008 pages
File Size : 40,52 MB
Release : 2017
Category : Telecommunication
ISBN :
Author : United States. Federal Communications Commission
Publisher :
Page : 2536 pages
File Size : 41,32 MB
Release : 1979-01-05
Category : Telecommunication
ISBN :
Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Public Lands, National Parks, and Forests
Publisher :
Page : 96 pages
File Size : 40,27 MB
Release : 1993
Category : Law
ISBN :
Author : Steven Waldman
Publisher : DIANE Publishing
Page : 478 pages
File Size : 50,90 MB
Release : 2011-09
Category : Technology & Engineering
ISBN : 1437987265
In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.
Author : Ed Shane
Publisher : CRC Press
Page : 477 pages
File Size : 46,76 MB
Release : 1999-02-17
Category : Language Arts & Disciplines
ISBN : 1136026258
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author : Albert Moran
Publisher : Routledge
Page : 294 pages
File Size : 36,6 MB
Release : 2005-08-18
Category : Business & Economics
ISBN : 1134859988
Film Policy is the first comprehensive overview of the workings of the international film industry. The authors examine film cultures and film policy across the world, explaining why Hollywood cinema dominates the global film market, and the effects of the rise of television and video on the international industry. In a series of case studies drawn from North America, Europe, Latin America, Asia and Australia, the authors explore the relationship between Hollywood cinema product and national film cultures, and trace the development of international and national film policies, looking at issues of financing, regulation, protectionism and censorship.
Author : United States. Congress. House. Committee on Natural Resources. Subcommittee on National Parks, Forests, and Public Lands
Publisher :
Page : 324 pages
File Size : 42,50 MB
Release : 1994
Category : Law
ISBN :
Distributed to some depository libraries in microfiche.
Author : Peter Pringle
Publisher : Taylor & Francis
Page : 432 pages
File Size : 31,37 MB
Release : 2013-06-26
Category : Language Arts & Disciplines
ISBN : 1136028668
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.