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Book Description




Paper Machines


Book Description

Why the card catalog—a “paper machine” with rearrangeable elements—can be regarded as a precursor of the computer. Today on almost every desk in every office sits a computer. Eighty years ago, desktops were equipped with a nonelectronic data processing machine: a card file. In Paper Machines, Markus Krajewski traces the evolution of this proto-computer of rearrangeable parts (file cards) that became ubiquitous in offices between the world wars. The story begins with Konrad Gessner, a sixteenth-century Swiss polymath who described a new method of processing data: to cut up a sheet of handwritten notes into slips of paper, with one fact or topic per slip, and arrange as desired. In the late eighteenth century, the card catalog became the librarian's answer to the threat of information overload. Then, at the turn of the twentieth century, business adopted the technology of the card catalog as a bookkeeping tool. Krajewski explores this conceptual development and casts the card file as a “universal paper machine” that accomplishes the basic operations of Turing's universal discrete machine: storing, processing, and transferring data. In telling his story, Krajewski takes the reader on a number of illuminating detours, telling us, for example, that the card catalog and the numbered street address emerged at the same time in the same city (Vienna), and that Harvard University's home-grown cataloging system grew out of a librarian's laziness; and that Melvil Dewey (originator of the Dewey Decimal System) helped bring about the technology transfer of card files to business.







Goethe’s Faust and the Divan of Ḥāfiẓ


Book Description

This book explores the poetic articulations of a shift from a transcendent to an immanent worldview, as reflected in the manner of evaluation of body and soul in Goethe’s Faust and Ḥāfiẓ’ Divan. Focusing on two lifeworks that illustrate their authors’ respective intellectual histories, this cross-genre study goes beyond the textual confines of the two poets’ Divans to compare important building blocks of their intellectual worlds.







Voyage to the Sonorous Land, Or, The Art of Asking ; And, The Hour We Knew Nothing of Each Other


Book Description

This book presents two plays, both of which are translated into English for the first time. In Voyage to the Sonorous Land, or The Art of Asking, a cockeyed optimist and a spoilsport lead a group of characters to the hinterland of their imaginations, where they search not for the right answers but for the questions. The Hour We Knew Nothing of Each Other takes place in a city square where more than four hundred characters pass by one another without speaking a single word.




The Foundations of Marketing Practice


Book Description

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.




Barbarian Spring


Book Description

On a business trip to Tunisia, Preising, a leading Swiss industrialist, is invited to spend the week with the daughter of a local gangster. He accompanies her to the wedding of two London city traders at a desert luxury resort that was once the site of an old Berber oasis. With the wedding party in full swing and the bride riding up the aisle on a camel, no one is aware that the global financial system stands on the brink of collapse. As the wedding guests nurse their hangovers, they learn that the British pound has depreciated tenfold, and their world begins to crumble around them. So begins Barbarian Spring, the debut novel from Jonas Lüscher, a major emerging voice in European fiction. The timely and unusual novel centers on a culture clash between high finance and the value system of the Maghreb. Provocative and entertaining, Barbarian Spring is a refreshingly original and all-too-believable satire for our times.




Thinking in Boxes, digital original edition


Book Description

This BIT chronicles the history of the predigital “scholar's machine”: a box of paper slips that acted both as memory aid and text generator. In it, Markus Krajewski describes the scholar's box as a form of data protection, tracing its genealogy beginning with peculiar excerption techniques of early nineteenth century scholars.