Naval Strategy and Operations in Narrow Seas


Book Description

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.







Fighting the Fleet


Book Description

Fighting the Fleet recognizes that fleets conduct four distinct but interlocking tasks at the operational level of war--striking, screening, scouting, and basing--and that successful operational art is achieved when they are brought to bear in a cohesive, competitive scheme. In explaining these elements and how they are conjoined for advantage, a central theme emerges: despite the utility and importance of jointness among the armed forces, the effective employment of naval power requires a specialized language and understanding of naval concepts that is often diluted or completely lost when too much jointness is introduced. Woven into the fabric of the book are the fundamental principles of three of the most important naval theorists of the twentieth century: Rear Admiral Bradley Fiske, Rear Admiral J.C. Wylie, and Captain Wayne Hughes. While Cares and Cowden advocate the reinvigoration of combat theory and the appropriate use of operations research, they avoid over-theorizing and have produced a practical guide that empowers fleet planners to wield naval power appropriately and effectively in meeting today's operational and tactical challenges.




A Brief Guide to Maritime Strategy


Book Description

A Brief Guide to Maritime Strategy is a deliberately compact introductory work aimed at junior seafarers, those who make decisions affecting the sea services, and those who educate seafarers and decision-makers. It introduces readers to the main theoretical ideas that shape how statesmen and commanders make and execute maritime strategy in times of peace and war. Following in the spirit of Bernard Brodie's Layman's Guide to Naval Strategy, a World War II-era book whose title makes its purpose plain, it will be a companion volume to such works as Geoffrey Till's Seapower and Wayne Hughes's Fleet Tactics and Coastal Combat, the classic treatise that explains how to handle navies in fleet actions. It takes the mystery out of maritime strategy, which should not be an arcane art for practitioners or policy-makers, and will help the next generation think about strategy.




Fighting Techniques of Naval Warfare


Book Description

An illustrated exploration of how sea battles have been fought throughout history explores key tactics and strategies while surveying how the development of various weapons impacted naval warfare.




The U.S. Naval Institute on Naval Strategy


Book Description

In the U.S. Navy, “Wheel Books” were once found in the uniform pockets of every junior and many senior petty officers. Each small notebook was unique to the Sailor carrying it, but all had in common a collection of data and wisdom that the individual deemed useful in the effective execution of his or her duties. Often used as a substitute for experience among neophytes and as a portable library of reference information for more experienced personnel, those weathered pages contained everything from the time of the next tide, to leadership hints from a respected chief petty officer, to the color coding of the phone-and-distance line used in underway replenishments. In that same tradition, the new Naval Institute Wheel Books will provide supplemental information, pragmatic advice, and cogent analysis on topics important to all naval professionals. Drawn from the U.S. Naval Institute’s vast archives, the series will combine articles from the Institute’s flagship publication Proceedings, selections from the oral history collection and from Naval Institute Press books to create unique guides on a wide array of fundamental professional subjects. Strategy is described by the Dictionary of Modern Strategy and Tactics as having “a permanent nature, but an ever-changing character.” For more than a century, both the nature and the character of this essential discipline have been explored in depth by contributors to the Naval Institute’s magazines, books, and oral histories. Drawing from those powerful resources, this collection makes clear why naval strategy has always straddled the boundaries between art and science and why its study and employment are essential components of the sea service profession.




Handbook of 19th Century Naval Warfare


Book Description

The 19th century was a crucial period in naval history when great technological advances were made in almost every area of maritime military activity. This illustrated account of the period follows a summary of technology, tactics and strategy with accounts of warfare in the Napoleonic era and the factors that led to British naval supremacy. With the background to change now established, he proceeds to describe the revolutions that followed in naval ordnance, propulsion, iron hulls and underwater warfare, and how these were used in practice mid-century in the Crimean and American Civil Wars. He reviews the naval situation before World War I, examining naval thought and international attitudes towards battleship size, and speed versus armour, and shows how these important changes were put into practice in the Sino-Japanese, Russo-Japanese and Spanish-American wars. He concludes with an overview of the world naval balance on the eve of World War I.




Routledge Handbook of Naval Strategy and Security


Book Description

This new handbook provides a comprehensive overview of the issues facing naval strategy and security in the twenty-first century. Featuring contributions from some of the world’s premier researchers and practitioners in the field of naval strategy and security, this handbook covers naval security issues in diverse regions of the world, from the Indian Ocean and the Mediterranean to the Arctic and the piracy-prone waters off East Africa’s coast. It outlines major policy challenges arising from competing claims, transnational organized crime and maritime terrorism, and details national and alliance reactions to these problems. While this volume provides detailed analyses on operational, judicial, and legislative consequences that contemporary maritime security threats pose, it also places a specific emphasis on naval strategy. With a public very much focused on the softer constabulary roles naval forces play (such as humanitarian assistance, disaster relief, naval diplomacy, maintenance of good order at sea), the overarching hard-power role of navies has been pushed into the background. In fact, navies and seapower have been notably absent from many recent academic discussions and deliberations of maritime security. This handbook provides a much-desired addition to the literature for researchers and analysts in the social sciences on the relationship between security policy and military means on, under, and from the sea. It comprehensively explains the state of naval security in this maritime century and the role of naval forces in it. This book will be of much interest to students of naval security and naval strategy, security studies and IR, as well as practitioners in the field.




General Naval Tactics


Book Description

In General Naval Tactics, Naval War College professor and renowned tactical expert Milan Vego describes and explains those aspects of naval tactics most closely related to the human factor. Specifically, he explains in some detail the objectives and methods/elements of tactical employment of naval forces, command and control, combat support, tactical design, decision-making and planning/execution, leadership, doctrine, and training. Vego derives certain commonalities of naval tactics that occurred in recent and distant wars at sea. Many parts of his theoretical constructs are based on works of a number of well-known and influential naval theoreticians such as Admirals Alfred T. Mahan, Bradley A. Fiske, Raoul Castex, and René Daveluy.and influential naval theoreticians. Whenever possible, the author illustrates each aspect of theory by carefully selected examples from naval history--making the theory more understandable and interesting. Vego aims to present theory that is general in nature and therefore, more durable in its validity. The more general the theory, the greater the possibility of accommodating changes based on new interpretations of past events and as a result of gaining fresh insight from the lessons learned.




Toward a New Maritime Strategy


Book Description

Toward a New Maritime Strategy examines the evolution of American naval thinking in the post-Cold War era. It recounts the development of the U.S. Navy’s key strategic documents from the fall of the Berlin Wall in 1989 to the release in 2007 of the U.S. Navy’s maritime strategy, A Cooperative Strategy for 21st Century Seapower. This penetrating intellectual history critically analyzes the Navy’s ideas and recounts how they interacted with those that govern U.S. strategy to shape the course of U.S. naval strategy. The book explains how the Navy arrived at its current strategic outlook and why it took nearly two decades to develop a new maritime strategy. Haynes criticizes the Navy’s leaders for their narrow worldview and failure to understand the virtues and contributions of American sea power, particularly in an era of globalization. This provocative study tests institutional wisdom and will surely provoke debate in the Navy, the Pentagon, and U.S. and international naval and defense circles.