New Perspectives on International Marketing
Author : Stanley J. Paliwoda
Publisher :
Page : 374 pages
File Size : 32,33 MB
Release : 2012
Category :
ISBN : 9780415630092
New Perspectives on Critical Marketing and Consumer Society
Author : Elaine L Ritch
Publisher : Emerald Group Publishing
Page : 201 pages
File Size : 23,9 MB
Release : 2021-03-01
Category : Business & Economics
ISBN : 1839095563
Book Description
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
New Perspectives on International Marketing
Author : S. T. Paliwoda
Publisher :
Page : pages
File Size : 46,51 MB
Release : 1991
Category :
ISBN :
Book Description
Global Marketing
Author : Carlyle Farrell
Publisher : SAGE
Page : 361 pages
File Size : 34,24 MB
Release : 2015-09-10
Category : Business & Economics
ISBN : 1473910897
Book Description
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
International Strategic Marketing
Author : Marilyn A. Stone
Publisher : Psychology Press
Page : 286 pages
File Size : 15,14 MB
Release : 2004
Category : Business & Economics
ISBN : 041531416X
Book Description
This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.
International Marketing
Author : Pervez N. Ghauri
Publisher :
Page : 682 pages
File Size : 25,17 MB
Release : 2010
Category : Export marketing
ISBN : 9780077122850
Book Description
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
International Marketing: An Asia-Pacific Perspective
Author : Richard Fletcher
Publisher : Pearson Higher Education AU
Page : 747 pages
File Size : 10,91 MB
Release : 2013-08-28
Category : Business & Economics
ISBN : 1442561254
Book Description
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
New Perspectives in International Business Research
Author : Maryann P. Feldman
Publisher : Emerald Group Publishing
Page : 327 pages
File Size : 47,75 MB
Release : 2008-10-01
Category : Business & Economics
ISBN : 1848552785
Book Description
Proposes fresh perspectives in IB research by addressing a number of critical issues which criss-cross the fields of International Business and International Management. This work focuses on management of cultural distance across countries. It also focuses on the genesis and development of international entrepreneurs.
International Marketing of Higher Education
Author : Terry Wu
Publisher : Springer
Page : 272 pages
File Size : 45,93 MB
Release : 2016-09-15
Category : Education
ISBN : 1137542918
Book Description
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
International Marketing Strategy
Author : Giovanna Pegan
Publisher : Springer Nature
Page : 195 pages
File Size : 22,70 MB
Release : 2019-11-26
Category : Business & Economics
ISBN : 3030335887
Book Description
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
