Catalog Design Progress


Book Description

A meticulously created facsimile edition of a classic work on design by the progenitor of today’s information design. Long before the internet and its vast stores of information in digital form, information in analog form needed to be organized so that it was legible and accessible. One designer who revolutionized the presentation of printed information was modernist pioneer Ladislav Sutnar (1897–1976). In 1950, Sutnar and architect K. Lonberg-Holm published Catalog Design Progress, a guide to modernizing the design of printed materials through typographic simplicity, compositional ingenuity, and navigational devices that signal the logical flow of information. This meticulously created facsimile of the original book illustrates and enacts Sutnar’s ideas, making clear their continuing influence on graphic design. In the book, Sutnar contrasts his design style with the conglomeration of text and pictures that characterized earlier printed material. He identifies and illustrates visual features, including typography, pictures and charts, and covers, and shows how the arrangement and organization of visual units allows information to flow smoothly. For this edition, the Ladislav Sutnar Faculty of Art and Design at the University of West Bohemia in Pilsen, Czech Republic, has carefully recreated the original, with redrawn figures, retouched photos, re-typeset texts, five-color printing, and spiral binding. A separate reader’s guide by celebrated design historian Steven Heller accompanies the book. Both book and guide are packaged in a slipcase.




The New Woman's Survival Catalog


Book Description

At once practical and creative, this book was feminism's Whole Earth Catalog Originally published in 1973, The New Woman's Survival Catalog is a seminal survey of the second-wave feminist effort across the US. Edited by Kirsten Grimstad and Susan Rennie in just five months, The New Woman's Survival Catalog makes a nod to Stewart Brand's influential Whole Earth Catalog, mapping a vast network of feminist alternative cultural activity in the 1970s. Grimstad and Rennie set out on a two-month road trip in the summer of 1973, meeting and interviewing a range of organizations and individuals, and gathering vital information on everything from arts groups to bookstores and independent presses, health, parenting and rape crisis centers and educational, legal and financial resources. "These projects express a rejection of the values of existing institutional structures," Grimstad and Rennie wrote, "and, unlike the hip male counterculture, represent an active attempt to reshape culture through changing values and consciousness." Arranged in themed sections on art, communications, work and money, child care, self-help, self-defense and activism, The New Woman's Survival Catalog provides crucial insight into feminist initiatives and activism nationwide during the Women's Movement. It includes a "Making the Book" section that details the publication's production. Kirsten Grimstad and Susan Rennie are the coeditors of The New Woman's Survival Catalog and The New Woman's Survival Sourcebook (1975). They went on to cofound Chrysalis: A Magazine of Women's Culture, published out of the Woman's Building in downtown Los Angeles from 1977 to 1981. Grimstad is currently Co-Chair of Undergraduate Studies at Antioch University, Los Angeles; she is the author of The Modern Revival of Gnosticism and Thomas Mann's Doktor Faustus (2002). Rennie taught social sciences at Union Institute & University in Cincinnati, worked as a women's health activist and now lives in Venice, California.




Freemium Economics


Book Description

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. - Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue - Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers - Get practical tips and analytical guidance to successfully implement the freemium model - Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch - Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel




The Creativity Catalog


Book Description




Product Information Management


Book Description

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.




The First New England Catalogue


Book Description




Catalog Design


Book Description

Un perfil de los catalogos mas exitosos y controvertidos de la actualidad. Secretos para el glamour grafico.




ACME Catalog


Book Description

Iron birdseed, anvils, fake holes, and more--for years The ACME Company has been the sole purveyor of the fine products used by Looney Tunes characters. This exclusive catalog features ACME's must-have, bestselling line of items, each guaranteed to promote a happy life provided that they are used properly. 100 full-color illustrations.




House of Sky and Breath


Book Description

The second book in Sarah J. Maas's sexy, groundbreaking, #1 New York Times bestselling Crescent City series! Bryce Quinlan and Hunt Athalar are trying to get back to normal-they may have saved Crescent City, but with so much upheaval in their lives lately, they mostly want a chance to relax. Slow down. Figure out what the future holds. The Asteri have kept their word so far, leaving Bryce and Hunt alone. But with the rebels chipping away at the Asteri's power, the threat the rulers pose is growing. As Bryce, Hunt, and their friends get pulled into the rebels' plans, the choice becomes clear: stay silent while others are oppressed, or fight for what's right. And they've never been very good at staying silent. In this sexy, action-packed sequel to the #1 bestseller House of Earth and Blood, Sarah J. Maas weaves a captivating story of a world about to explode-and the people who will do anything to save it.