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News for a Mobile-first Consumer

Author : Paula Maurie Poindexter

Publisher : Peter Lang Incorporated, International Academic Publishers

Page : 272 pages

File Size : 43,23 MB

Release : 2016

Category : Electronic news gathering

ISBN : 9781433128400

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Book Description

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers. Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers. News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed. As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.



Mobile News

Author : Andrew Duffy

Publisher : Routledge

Page : 225 pages

File Size : 24,58 MB

Release : 2020-12-17

Category : Language Arts & Disciplines

ISBN : 1000214133

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Book Description

The rise of the smartphone has shifted news from fixed publication to a flow of updateable information. The chapters in this book investigate the implications for audiences, industry and society as news becomes mobile. Wherever we go, news from anywhere can reach us on our smartphones. And wherever we are, we can search up information specific to that place. News is produced by mobile journalists (MoJos) as well as by citizens armed with smartphones, reporting breaking news from crisis zones where information is uncertain, or hyperlocal news from neighbourhoods where little happens. Mobile technology allows citizens to engage deeply with a cause or to skim headlines so they know a little about a lot of things. News is distributed on mobile networks and consumed by mobile audiences as they make their daily way through time and space coloured by their mobile devices. It is consumed in the niches of life. It intersects with place in new ways as geolocated news. It pursues us wherever we are through push notifications. And news has moved from fixed to fluid, a flow of updateable information rather than a regularly issued product. In this book, the contributors take varied viewpoints on mobility and news, its impact on what news is, how journalists produce it and how it fits into everybody’s everyday life. The chapters in this book were originally published as a special issue of Digital Journalism.



Mobile First

Author : Luke Wroblewski

Publisher : Book Apart

Page : 0 pages

File Size : 14,97 MB

Release : 2011

Category : Computers

ISBN : 9781952616488

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Book Description

Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!



Mobile-First Journalism

Author : Steve Hill

Publisher : Routledge

Page : 295 pages

File Size : 43,36 MB

Release : 2018-10-10

Category : Social Science

ISBN : 1351972383

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Book Description

Media publishers produce news for a full range of smart devices – including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process – from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.



News in Their Pockets

Author : Ran Wei

Publisher : Oxford University Press, USA

Page : 241 pages

File Size : 21,61 MB

Release : 2021

Category : Language Arts & Disciplines

ISBN : 0197523722

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Book Description

"This book explores the societal, technological, and user-related factors in understanding why and how digital-savvy college students in Asia's most mobile cities-Shanghai, Hong Kong, Singapore, and Taipei-seek news via the mobile phone, how they evaluate mobile news for credibility and usefulness, and the consequences of this practice: becoming engaged with mobile news, which then teaches them about current affairs. The analyses are situated in the intersection of technological advances from 3G to 4G and marked differences in political and media systems across the four cities, which jointly shape Asia's new generations of citizens. Technologically, the deeply diffused mobile phone motivates civic-minded millennials and centennials in Asia to access news with their phones and engage with the news for civic learning. However, sociopolitical factors impede potential positive outcomes of mobile news consumption. Cross-societal comparisons of survey data collected from two time periods reveal new insights into the interplay of technology and society in consuming mobile news"--



Mobile and Social Media Journalism

Author : Anthony Adornato

Publisher : CQ Press

Page : 294 pages

File Size : 17,98 MB

Release : 2017-07-13

Category : Language Arts & Disciplines

ISBN : 1506357164

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Book Description

A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.



Impacts of Mobile Use and Experience on Contemporary Society

Author : Xu, Xiaoge

Publisher : IGI Global

Page : 354 pages

File Size : 27,98 MB

Release : 2019-03-22

Category : Computers

ISBN : 1522578862

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Book Description

As a popular and powerful medium, mobile use has increased significantly across the world. The effects of these communication devices have not only transformed how we communicate but also how we gather and distribute information in a variety of industries including healthcare, business, and education. Impacts of Mobile Use and Experience on Contemporary Society provides cross-disciplinary research that ties together use and experience examining the transformative influence of mobile technology and how it is reshaping who we are and what we do. Featuring research that investigates the impacts on both actors and activities with topic coverage that includes academic application, economic value, and mobile learning, scholars from different disciplines from all over the world identify the crucial implications behind mobile technology. Included amongst the targeted audience are educators, policymakers, healthcare professionals, managers, academicians, researchers, and practitioners.



Mobile First Journalism

Author : Steve Hill

Publisher :

Page : 216 pages

File Size : 40,12 MB

Release : 2018-08-08

Category : Digital media

ISBN : 9781138289314

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Book Description

Media publishers produce news for a full range of smart devices - including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process - from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.



Mobile Influence

Author : Chuck Martin

Publisher : St. Martin's Press

Page : 258 pages

File Size : 50,96 MB

Release : 2013-06-11

Category : Business & Economics

ISBN : 1137356243

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Book Description

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.



Consumer News

Author : United States. Executive Office of the President. Office of Consumer Affairs

Publisher :

Page : 52 pages

File Size : 46,27 MB

Release : 1979

Category : Consumer protection

ISBN :

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Book Description