The Unforgettable Buzz


Book Description

""The Unforgettable Buzz is a thoroughly researched and cleverly written study of electric football. Every Baby Boomer who played the game - and that's all of us - will love this book."" - Ray Didinger, Pro Football Hall of Fame Sportswriter and NFL Films Emmy Award Winning Writer and Producer ""This is such a great book. It immediately took me back to those special moments of my childhood. Shores and Garcia have done their homework in opening a sacred portal to the past."" - Rick Burton, David B. Falk Professor of Sport Management, Syracuse University "The Unforgettable Buzz" is the first and only book ever written on the topic of Electric Football. Yet it's about much more than just a game. It's about receiving the best Christmas gift ever - that's what Electric Football means to millions of Baby Boomers who grew up between 1950 and 1980. Authors Earl Shores and Roddy Garcia have spent over a decade carefully weaving the timelines of Electric Football, Baby Boomer culture, and the NFL into perhaps the most complete "toy story" ever written. With over 300 images and a stunning cover-to-cover design by Marvel Graphic Artist Michael Kronenberg, Christmas morning is always just a page-turn away in "The Unforgettable Buzz."




The Browns Fan's Tailgating Guide


Book Description

Whether you tailgate in the Muni Lot with hoards of other Browns fans or in the backyard with the neighbors, you'll enjoy the inspiring party mix of useful tips and fun stories in this book. Reporter Peter Chakerian spent a year hanging with the city's most dedicated tailgaters to uncover the food, games, clothes, and gear that make Browns tailgating such a wild pastime. It's filled with their suggestions for where and how to tailgate, as well as their favorite tailgating tales. It's a celebration for the veteran tailgater--and a great introduction for newbies.




Football Is a Numbers Game


Book Description

In the 1980s, Neil Hornsby was one of very few National Football League fans in England. Never one to do anything casually, he began keeping hand-written score sheets of every game using his own tracking system. Soon he'd enlisted some fellow British super fans in his mission to take football information an extra layer deeper. This was the beginning of Pro Football Focus, an analytics company that now supplies data to all 32 NFL teams and every major broadcasting corporation. PFF player grades appear on the screen during Sunday Night Football broadcasts, and PFF's pioneering research and analysis informs discussions at the highest level, from coaching to drafting to game-planning and player evaluation. In Football Is a Numbers Game, Matthew Coller chronicles this improbable start-up tale with unprecedented access, exploring the company's origin as a band of obsessive outsiders, its pivotal acquisition by Cris Collinsworth, and its role in the proliferation of data in the NFL and professional sports. Featuring a cast of memorable characters, this is a portrait of an unlikely business success as well as a behind-the-scenes look at the forces guiding modern NFL teams as they search for a competitive edge.




Let the World See You


Book Description

NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.




Just Give Me the Damn Ball!


Book Description

"Well, son, I guess we have to go the to bank." That's what Leon Hess told me the day the Jets drafted me as the number-one player in the NFL draft. But that first day, the day of the draft, was one of the happiest days in my life, because I knew I was ready to make things happen in the league and help turn things around for the sorry-ass Jets. But what a nightmare! Week after week, loss after loss. The Jets went in with a loser reputation, and they were earning it all over again. We had no emotion, no energy, no hunger. The media tried to cover it all. Rich Kotite tried to explain the disasters away. But nobody outside the team knew the real truth of what really went on. This book is going to change all that.




Management Information Systems


Book Description

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.




Building a Business with a Beat: Leadership Lessons from Jazzercise—An Empire Built on Passion, Purpose, and Heart


Book Description

Transform your passion into a profitable business—with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with a cumulative $2 billion in global sales.In Building a Business with Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.This inspirational guide will teach you how to: • Create a successful business by discovering and defining your larger purpose• Use your unique perspectives and abilities to enhance the lives of others • Deftly handle everyday obstacles and unplanned events• Develop an open mindset and embrace innovation and new possibilities• Inspire your staff to connect to a purpose greater than day-to-day work, and moreFilled with helpful tips, smart strategies, and no-nonsense advice, this book is essential reading for anyone who has ever dreamed of creating a thriving, purpose-driven business. The author is living proof that when you’re doing what you love, it may not seem like work at all.




The Education of a Coach


Book Description

Pulitzer Prize-winner David Halberstam's bestseller takes you inside the football genius of Bill Belichick for an insightful profile in leadership. Bill Belichick's thirty-one years in the NFL have been marked by amazing success--most recently with the New England Patriots. In this groundbreaking book, David Halberstam explores the nuances of both the game and the man behind it. He uncovers what makes Bill Belichick tick both on and off the field.




Sport Business Analytics


Book Description

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.




The Things They Carried


Book Description

A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Things They Carried depicts the men of Alpha Company: Jimmy Cross, Henry Dobbins, Rat Kiley, Mitchell Sanders, Norman Bowker, Kiowa, and the character Tim O’Brien, who has survived his tour in Vietnam to become a father and writer at the age of forty-three. Taught everywhere—from high school classrooms to graduate seminars in creative writing—it has become required reading for any American and continues to challenge readers in their perceptions of fact and fiction, war and peace, courage and fear and longing. The Things They Carried won France's prestigious Prix du Meilleur Livre Etranger and the Chicago Tribune Heartland Prize; it was also a finalist for the Pulitzer Prize and the National Book Critics Circle Award.