Signal


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Finding the Winning Edge


Book Description

NFL coaching legend Bill Walsh offers his unique blueprint and conceptual insights for coaches at all levels of play. Among the topics covered in this comprehensive 560-page, hardcover book are: Understanding the role of head coach; Strategies and tactics for dealing with a highly competitive adversary; Designing a winning game plan; Organising the staff; The importance of being able to focus and concentrate; Evaluating players; Game-day responsibilities; And much, much more.




Football Scouting Methods


Book Description

"Considered the bible of scouting techniques" according to the Los Angeles Times, Football Scouting Methods explains the basic scouting strategies and insights of author Steve Belichick. He was widely viewed as the ablest football scout of his time and coached at the U.S. Naval Academy for 33 years; his son is New England Patriots coach Bill Belichick, a three-time Super Bowl winner. When Steve Belichick died in November 2005, the New York Times headline cited him as "Coach Who Wrote the Book on Scouting," and quoted Houston Texans General Manager Charley Casserly calling Football Scouting Methods "the best book on scouting he had ever read." Joe Bellino, Navy's Heisman Trophy winner in 1960, told the Times that Steve Belichick "was a genius. On Monday nights, he would give us his scouting reports, and even though we were playing powerhouses, I always felt we were prepared because he found a way for us to win." In recent years Football Scouting Methods has been one of the top ten most sought out-of-print books; used copies have been quite scarce. This reissue edition makes the original 1962 text available once again in exact facsimile. The book covers how to scout opponents, recognize defenses, analyze offenses, discover "tip-offs" that reveal the opponent's plays, compose a useful report, self-scout, and conduct postgame analysis. "Steve Belichick taught many younger men how to scout and how to watch film and how to prepare their teams for the next week's game," David Halberstam noted in the Washington Post, and his best student was his own son Bill Belichick, "one of whose greatest skills as a coach to this day remains his ability to analyze other teams, figuring out both their strengths and their vulnerabilities, and shrewdly deciding how to take away from them that which they most want to do." When CBS asked Bill Belichick to name his favorite book, he replied "Well, I've got to go with my dad's. Football Scouting Methods. I'd have to go with that."




Radical Inclusion


Book Description

A WALL STREET JOURNAL BEST-SELLING BOOK NAMED BY THE WASHINGTON POST AS ONE OF THE 11 LEADERSHIP BOOKS TO READ IN 2018 Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership examines today’s leadership landscape and describes the change it demands of leaders. Dempsey and Brafman persuasively explain that today’s leaders are in competition for the trust and confidence of those they lead more than ever before. They assert that the nature of power is changing and should not be measured by degree of control alone. They offer principles for adaptation and bring them to life with examples from business, academia, government, and the military. In building their argument, Dempsey and Brafman introduce several concepts that illuminate both the vulnerability and the opportunity in leading today: Radical Inclusion. Fear of losing control in our fast-paced, complex, highly scrutinized environment is pushing us toward exclusion―exactly the wrong direction. Leaders should instead develop an instinct for inclusion. The word “radical” emphasizes the urgency of doing so. The Era of the Digital Echo. The speed and accessibility of information create “digital echoes” that make facts vulnerable, eroding the trust between leader and follower. Relinquishing Control to Preserve Power. Power and control once went hand in hand, but no longer. In today’s environment, control is seductive but unlikely to produce optimum, affordable, sustainable solutions. Leaders must relinquish and share control to build and preserve power. The principles discussed in Radical Inclusion are memorable and the book is full of engaging stories. From a young vegan’s confrontation with opponents in Berkeley to a young lieutenant’s surprising visitor during the Cold War, from a reflection on the significance of Burning Man to a discussion of challenges faced in the Situation Room, Radical Inclusion will provide you with leadership tools to address real leadership challenges.




Out of Their League


Book Description

Dave Meggyesy had been an outside linebacker with the St. Louis Cardinals for seven years when he quit at the height of his career to tell about the dehumanizing side of the game?about the fraud and the payoffs, the racism, drug abuse, and incredible violence. The original publication of Out of Their League shocked readers and provoked the outraged response that rocked the sports world in the 1970s. But his memoir is also a moving description of a man who struggled for social justice and personal liberation. Meggyesy has continued this journey and remains an active champion for players? rights through his work with the National Football League Players Association (NFLPA). He provides a preface for this Bison Books edition.




USA Today Index


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League of Denial


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NEW YORK TIMES BESTSELLER • The story of how the NFL, over a period of nearly two decades, denied and sought to cover up mounting evidence of the connection between football and brain damage “League of Denial may turn out to be the most influential sports-related book of our time.”—The Boston Globe “Professional football players do not sustain frequent repetitive blows to the brain on a regular basis.” So concluded the National Football League in a December 2005 scientific paper on concussions in America’s most popular sport. That judgment, implausible even to a casual fan, also contradicted the opinion of a growing cadre of neuroscientists who worked in vain to convince the NFL that it was facing a deadly new scourge: a chronic brain disease that was driving an alarming number of players—including some of the all-time greats—to madness. In League of Denial, award-winning ESPN investigative reporters Mark Fainaru-Wada and Steve Fainaru tell the story of a public health crisis that emerged from the playing fields of our twenty-first-century pastime. Everyone knows that football is violent and dangerous. But what the players who built the NFL into a $10 billion industry didn’t know—and what the league sought to shield from them—is that no amount of padding could protect the human brain from the force generated by modern football, that the very essence of the game could be exposing these players to brain damage. In a fast-paced narrative that moves between the NFL trenches, America’s research labs, and the boardrooms where the NFL went to war against science, League of Denial examines how the league used its power and resources to attack independent scientists and elevate its own flawed research—a campaign with echoes of Big Tobacco’s fight to deny the connection between smoking and lung cancer. It chronicles the tragic fates of players like Hall of Fame Pittsburgh Steelers center Mike Webster, who was so disturbed at the time of his death he fantasized about shooting NFL executives, and former San Diego Chargers great Junior Seau, whose diseased brain became the target of an unseemly scientific battle between researchers and the NFL. Based on exclusive interviews, previously undisclosed documents, and private emails, this is the story of what the NFL knew and when it knew it—questions at the heart of a crisis that threatens football, from the highest levels all the way down to Pop Warner.




Truth, Lies, and Advertising


Book Description

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.




Applied Social Psychology


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This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout.




The Score Takes Care of Itself


Book Description

The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.