Tales from the San Francisco 49ers Sideline


Book Description

The San Francisco 49ers shaped the NFL throughout the 1980s with their unique blend of precision, panache, and preparation. Three decades later, NFL teams are still copying the system and the methods that made the 49ers unlike any other organization in professional sports. Now fans of this dynamic franchise will relive all the action and thrills of 49ers football through the eyes of one of the greatest San Francisco legends of all time: Roger Craig. Star of three of the 49ers Super Bowl wins, Roger Craig was one of the most productive players in franchise history. The first player in NFL history to top 1,000 yards rushing and receiving in the same season, he used his knee-churning, eyes-wide-open style to earn four trips to the Pro Bowl and score a Super Bowl–record three touchdowns in one game. In this newly revised edition of Tales from the San Francisco 49ers Sideline, Roger Craig uses his trademark vision to capture some of the moments that defined the organization during its glory years, and up the present day. Included are stories about all of the men who shaped the direction of the franchise, including such luminaries as Bill Walsh, Joe Montana, Steve Young, Ronnie Lott, Jerry Rice, George Seifert, and more. Fans will relive all the great moments and read some never-before-told stories from a man who kept his eyes open to everything during his fascinating career.




The Score Takes Care of Itself


Book Description

The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.




The Washington Redskins Story


Book Description

Not shy of media attention, the Washington Redskins were the first to televise all of their games across the Southern United States. Previously, the Redskins broadcasted their games on the radio. Even though fans can watch or listen at home, the Redskins have been selling out game tickets since 1968! Tune in and discover the Washington RedskinsÕ traditions and history in this book for reluctant readers.




Brand Fans


Book Description

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.




QB


Book Description

“Steve Young is a hero of mine. . . His perseverance, intelligence, and, most of all, grace under pressure, NFL-style, make this book a fascinating read.” —Tom Brady In the most candid and compelling sports memoir since Andre Agassi’s riveting bestseller Open, former San Francisco 49er, Super Bowl champion, NFL MVP, and Hall of Famer Steve Young gives readers an unprecedented and stunning inside look at what it takes to become a super-elite professional quarterback. Steve Young produced some of the most memorable moments in NFL history. But his most impressive victories have been deeply personal ones that were won when no one was watching. His remarkably revealing memoir is the story of a Mormon boy with a 4.0 GPA, a photographic memory, and a severe case of childhood separation anxiety. As an eighth-string quarterback at Brigham Young University, it was doubtful that he would ever see any playing time. But Young became an All-American, finished second in the Heisman voting, and was the top draft choice out of college. Then, after signing the largest contract in sports history, anxiety nearly drove him to walk away from football completely. In short, Young’s quest in life was always about grit. Now, he shares the experience of being inside his helmet while he faces down his toughest adversaries, both on and off the field. “This book is gold.” —Peter King “Intense.” —San Francisco Chronicle “Young’s battles with anxiety make you forget you are reading about a Hall of Famer, and make you root for him at every turn. This is a revealing, honest, compelling book that any fan will enjoy.” —Michael Rosenberg, senior writer, Sports Illustrated




Undaunted


Book Description

Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do. A Wall Street Journal bestseller! CEO of Hint, Inc and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable,” but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves. This book is perfect for anyone who wants to: Get fit and healthy, start a company or business, break an addiction, find a new career, just grow in life, and much more! Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path.?While most motivational business and life books try to offer quick fixes, Kara focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won’t solve your problems and challenges, you will. However, it will help you see through other’s experiences that it’s possible to do so. Accept your fears, but decide to be undaunted.




Let the World See You


Book Description

NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.




Concussion Inc.


Book Description

Inside the most controversial issue in sports Traumatic brain injury in football is not incidental, but an inevitable and central aspect of the sport. Starting in high school, through college, and into the NFL, young players face repeated head trauma, and those sustained injuries create lifelong cognitive and functional difficulties. Muchnick's Concussion Inc. blog exposed the decades-long cover-up of scientific research into sports concussions and the ongoing denial to radically reform football in North America. This compilation from Muchnick's no-holds-barred investigative website reveals the complete head injury story as it developed, from the doctor who played fast and loose with the facts about the efficacy of the state-mandated concussion management system for high school football players, to highly touted solutions that are more self-serving cottage industry than of any genuine benefit. Known for extensive reporting on the tragic story of the Chris Benoit murder-suicide, Muchnick turns his investigative analysis to traumatic brain injury and probes deep into the corporate, government, and media corruption that has enabled the $10-billion-a-year National Football League to trigger a public health crisis.




Wooden: A Lifetime of Observations and Reflections On and Off the Court


Book Description

NATIONAL BESTSELLER "I am just a common man who is true to his beliefs."--John Wooden Evoking days gone by when coaches were respected as much for their off-court performances as for their success on the court, Wooden presents the timeless wisdom of legendary basketball coach John Wooden. In honest and telling passages about virtually every aspect of life, Coach shares his personal philosophy on family, achievement, success, and excellence. Raised on a small farm in south-central Indiana, he offers lessons and wisdom learned throughout his career at UCLA, and life as a dedicated husband, father, and teacher. These lessons, along with personal letters from Bill Walton, Denny Crum, Kareem Abdul-Jabbar, and Bob Costas, among others, have made Wooden: A Lifetime of Observations and Reflections on and off the Court an inspirational classic.




One Life


Book Description

An instant New York Times bestseller! “Rapinoe's 'signature pose' from the 2019 FIFA Women's World Cup is synonymous to the feeling we got when finishing this book: heart full, arms wide and ready to take up space in this world.”—USA Today Megan Rapinoe, Olympic gold medalist and two-time Women's World Cup champion, reveals for the first time her life both on and off the field. Guided by her personal journey into social justice, brimming with humor, humanity, and joy, she urges all of us to ask ourselves, What will you do with your one life? Only four years old when she kicked her first soccer ball, Megan Rapinoe developed a love – and clear talent – for the game at a young age. But it was her parents who taught her that winning was much less important than how she lived her life. From childhood on, Rapinoe always did what she could to stand up for what was right—even if it meant going up against people who disagreed. In One Life, Megan Rapinoe invites readers on a remarkable journey, looking back on both her victories and her failures, and pulls back the curtain on events we know only from the headlines. After the 2011 World Cup, discouraged by how few athletes were open about their sexuality, Rapinoe decided to come out publicly as gay and use her platform to advocate for marriage equality. Recognizing the power she had to bring attention to critical issues, in 2016 she took a knee during the national anthem in solidarity with former NFL player Colin Kaepernick to protest racial injustice and police brutality—the first high-profile white athlete to do so. The backlash was immediate, but it couldn’t compare to the overwhelming support. Rapinoe became a force of change. Here for the first time, Rapinoe reflects upon some of the most pivotal moments in her life and career – from her realization in college that she was gay, through the disputes with soccer coaches and officials over her decision to kneel, to the first time she met her now-fiancé WNBA champion Sue Bird, and up through suing the US Soccer Federation over gender discrimination and equal pay. Throughout, Rapinoe makes clear the obligation we all have to speak up, and the impact each of us can have on our communities. Deeply personal and inspiring, One Life reveals that real, concrete change lies within all of us, and asks: If we all have the same resource—this one precious life, made up of the decisions we make every day—what are you going to do? "One Life makes it clear that Rapinoe’s greatest accomplishments may ultimately come away from the soccer pitch. She’s a new kind of American hero."—San Francisco Chronicle