NTC's Dictionary of Advertising


Book Description




NTC's Dictionary of Advertising


Book Description

Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.




NTC's Mass Media Dictionary


Book Description




NTC's Dictionary of Everyday American English Expressions


Book Description

With more than 7,000 up-to-date phrases, this dictionary covers situations from talking to a doctor to ordering a meal, and helps learners communicate personal feelings, and make small talk.




NTC's Dictionary of Literary Terms


Book Description

NTC's Dictionary of Literary Terms contains nearly 600 terms, concepts, and critical theories--all defined, explained, and illustrated in clear easy-to-understand language.




Dictionary of Marketing Communications


Book Description

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.




NTC's Thematic Dictionary of American Idioms


Book Description

NTC's Thematic Dictionary of American Idioms contains more than 5,500 of the most common and useful idioms arranged conveniently by theme, topic, or meaning. This work combines the best features of a thesaurus and a dictionary. Its features include a definition of each idiom that includes at least two examples of usage, an alphabetical index for locating each idiom, and an easy-to-read format with a minimum of abbreviations and symbols. NTC's Thematic Dictionary of American Idioms is an invaluable tool that allows writers, speakers, and students of English to locate the exact idiomatic expressions they need quickly and easily.




NTC's American English Learner's Dictionary


Book Description

見出し語22000に対して、35000のフレーズを用意し、72000の例文を収録した英英辞典。







NTC's Pocket Dictionary of Words and Phrases


Book Description

The small but very concise NTC's Pocket Dictionary of Words and Phrases offers 6,000 basic and common English words plus 6,000 basic and common English idioms and phrases. You will find this portable title essential in the classroom, at home, or traveling, when you need help to recall word and phrase meanings.