Nurturing a Customer Relationship


Book Description

Examines the concept of relationship marketing and its potential benefits to business through the establishment and endurance of customer relationships.




Customer Relationship Management Strategies in the Digital Era


Book Description

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.




The "R" Effect


Book Description

Why do we create poor sales and customer retentionby ignoring or discounting the benefit of spending timeon nurturing the relationships with our customers andprospects?How do we have systems in place, which will buildrelationships based on our customers, culture, companyand values?How do you have loyal customers who are willing to beyour advocate?Our customers and ultimately our prospects are the sourceof all the results that we will accomplish in our business.We need to recognize this so that we can create strong,loyal and mutually beneficial relationships.In The R Effect, Michael Cavitt, shares with you the threesteps of the process to create Systems for StrengtheningRelationships(tm). He also places this process in the largerpicture of The Order of Business(tm) an effective model forplanning.Learn How...You can create trust and relationships by identifyingwho you want to work with, what they need to trust theirrelationship with you and how to nurture that relationship.You can have strong trusting relationships with yourcustomers so that you're building the business that youwant to have.You can follow a simple series of steps to create systems,which will nurture relationships with prospects and customers.




Subscription Marketing


Book Description

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.




The Art and Science of Customer Relationship Management


Book Description

Description of the book "The Art and Science of Customer Relationship Management" is a comprehensive guide that explores the principles, strategies, and best practices of CRM. The book delves into the art of building strong customer relationships through personalized interactions and exceptional customer service, as well as the science behind data-driven CRM strategies. The book covers a wide range of topics, including: 1: Understanding the Evolution of CRM: The book provides an overview of the evolution of CRM, from its early days of basic customer databases to today's sophisticated, data-driven approaches. 2: Importance of CRM in Modern Business: It discusses why CRM is crucial in today's competitive business landscape, highlighting its role in improving customer relationships, increasing sales, and driving business growth. 3: Key Components of CRM: The book explores the key components of CRM, including people, processes, and technology, and how they work together to create a customer-centric approach. 4: Implementing CRM Systems: It provides guidance on choosing the right CRM system for your business, integrating it with existing systems, and training employees for effective CRM adoption. 5: CRM in Sales and Marketing: The book explores how CRM can be used in sales and marketing, including lead generation and nurturing, tracking customer interactions, and measuring ROI. 6: CRM in Customer Service: It discusses how CRM can improve customer service by providing better support, handling complaints and feedback, and building customer loyalty. 7: CRM Best Practices: The book outlines best practices for CRM, including building long-term relationships, personalizing customer interactions, and balancing automation with human touch. 8: Future Trends in CRM: It explores future trends in CRM, such as the use of AI and machine learning, omni-channel customer engagement, and ethical considerations in CRM. Overall, "The Art and Science of Customer Relationship Management" provides a comprehensive overview of CRM and how businesses can leverage it to build stronger customer relationships, improve customer satisfaction, and drive business success.




Customer Success Management: Proactively Nurturing Deeper Relationships with your Customers Resulting in Reduced Churn, Customer Growth & Recurring Revenue!


Book Description

‘Customer Success Management: Proactively Nurturing Deeper Relationships with Your Customers Resulting in Reduced Churn, Customer Growth & Recurring Revenue!’ is a definitive guide to mastering the art of customer success, by exploring how businesses can prioritize customer success to drive long-term growth and revenue. From understanding the key principles of CSM to implementing effective strategies for reducing churn and increasing customer retention, this book provides valuable insights for both newcomers and seasoned professionals. Through real-world examples and practical tips, readers will learn how to build a customer-centric culture, leverage technology, and measure success metrics to foster loyal customer relationships. 'Customer Success Management' is not just a strategy; it is a philosophy that emphasizes the importance of delivering exceptional customer experiences at every touch-point. By embracing the principles outlined in this book, organizations can position themselves for sustained growth, customer satisfaction, and business success." This Book is ‘Your KEY Strategic Differentiator’!




Managing Customer Relationships


Book Description

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania




How to be a Power Connector (PB)


Book Description

Create a personal "power grid" of influence to spark professional and personal success "Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority. When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success. Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to: Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career. Nothing will stop you when you learn How to Be a Power Connector. PRAISE FOR HOW TO BE A POWER CONNECTOR: "Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take "How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI "Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage "Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies "In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet




Customer Relationship Imprinting


Book Description

Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you! While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture. With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover: The three sectors of impact that can elevate or devastate your business How to trade transactional flings for loyal customer relationships What Relational Velcro is and how to use it to maximize meaningful customer interactions Who Service Architects are and how to empower them to build a strong brand framework And much more! Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.