Cult of the Luxury Brand


Book Description

The first book to explore how and why an amazing "luxeplosion" is rocking Asia.




O, What a Luxury


Book Description

The celebrated radio host of A Prairie Home Companion presents his first collection of poetry, featuring his reflections on daily life, love, politics and religion in verse that reflects his characteristic humor and insight.




Literature and the Idea of Luxury in Early Modern England


Book Description

Exploring the idea of luxury in relation to a series of neighboring but distinct concepts including avarice, excess, licentiousness, indulgence, vitality, abundance, and waste, this study combines intellectual and cultural historical methods to trace discontinuities in luxury’s conceptual development in seventeenth-century England. The central argument is that, as ’luxury’ was gradually Englished in seventeenth-century culture, it developed political and aesthetic meanings that connect with eighteenth-century debates even as they oppose their so-called demoralizing thrust. Alison Scott closely examines the meanings of luxury in early modern English culture through literary and rhetorical uses of the idea. She argues that, while ’luxury’ could and often did denote merely ’lust’ or ’licentiousness’ as it tends to be glossed by modern editors of contemporary works, its cultural lexicon was in fact more complex and fluid than that at this time. Moreover, that fuller understanding of its plural and shifting meanings-as they are examined here-has implications for the current intellectual history of the idea in Western thought. The existing narrative of luxury’s conceptual development is one of progressive upward transformation, beginning with the rise of economic liberalism amidst eighteenth-century debates; it is one that assumes essential continuity between the medieval treatment of luxury as the sin of ’luxuria’ and early modern notions of the idea even as social practises of luxury explode in early seventeenth-century culture.




Poetics of Luxury in the Nineteenth Century


Book Description

Beginning with John Keats and tracing a line of influence through Alfred Lord Tennyson and Gerard Manley Hopkins, Betsy Tontiplaphol draws on established narratives of the nineteenth century's social and literary developments to describe the relationship between poetics and luxury in an age when imperial trade and domestic consumerism reached a fevered pitch. The "luscious poem," as Tontiplaphol defines it, is a subset of the luxurious, a category that suggests richness in combination with enclosure and intimacy. For Keats, Tontiplaphol suggests, the psychological virtues of luscious experience generated a new poetics, one that combined his Romantic predecessors' sense of the ameliorative power of poetry with his own revaluation of space, both physical and prosodic. Her approach blends cultural context with close attention to the formal and affective qualities of poetry as she describes the efforts of Keats and his equally”though differently”anxious Victorian inheritors to develop textual spaces as luscious as the ones their language describes. For all three poets, that effort entailed rediscovering and reinterpreting the list, or catalogue, and each chapter's textual and formal analyses are offered in counterpoint to careful examination of the century's luscious materialities. Her book is at once a study of influence, a socio-historical critique, and a form-focused assessment of three century-defining voices.




Cambridge Game Changer : Guaranteed Pass for Cambridge "O" & "A" Level Exams.


Book Description

This groundbreaking book, authored by Dr. David Chitate and distributed by Swipe Educational Solutions LLC, is the first of its kind in the 21st century, offering a comprehensive Past Exam Question Bank with answers developed through collaboration with Subject Examiners, Subject Teachers and Artificial Intelligence. It equips students to excel in Ordinary and Advanced Level Exams, featuring Examiners' tips, common candidate errors, syllabus review exercises, model answers and much more. This transformative resource, boasting over 900 pages of exam-focused content per subject, guarantees that an "A" grade is within reach, revolutionising how students prepare for exams.




Handbook of Brand Relationships


Book Description

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.




European Journal of Tourism Research


Book Description

The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.




Corrupting Luxury in Ancient Greek Literature


Book Description

A widely accepted truism says that luxury corrupts, and in both popular and scholarly treatments, the ancient city of Sybaris remains the model for destructive opulence. This volume demonstrates the scarcity of evidence for Sybarite luxury, and examines the vocabulary of luxury used by the Hellenic world. Focus on the word truphe reveals it means an attitude of entitlement: not necessarily a bad trait, unless in extreme form. This pattern holds for all Classical evidence, even the historian Herodotus, where the idea of pernicious luxury is commonly thought to be thematic. Advancing a new method to evaluate this fragmentary evidence, the authors argue that almost all relevant ancient testimony is liable to have been distorted during transmission. They present two conclusions: first, that there exists no principle of pernicious luxury as a force of historical causation in Hellenic or Hellenistic literature. Rather, that idea is derived from early Latin prose historiography and introduced from that genre into the Greek writers of the Roman period, who in turn project the process back in time to explain events such as the fall of Sybaris. The second conclusion is methodological. The authors lay down a strategy to determine the content and extent of fragments of earlier authors found in cover texts such as Athenaeus, by examining the diction along synchronic and diachronic lines. This book will appeal to scholars of intellectual history, the history of morality, and historiographical methodology.




The Value of Luxury


Book Description

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.