Author : David Ogilvy
Publisher : Vintage
Page : 613 pages
File Size : 50,27 MB
Release : 2013-09-11
Category : Social Science
ISBN : 0804170053
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : David Ogilvy
Publisher :
Page : 0 pages
File Size : 29,48 MB
Release : 2011
Category : Advertising
ISBN : 9781904915379
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author : David Ogilvy
Publisher : Profile Books(GB)
Page : 0 pages
File Size : 45,27 MB
Release : 2012
Category : Business & Economics
ISBN : 9781781250877
The private life of one of one of the original 'Mad Men'.
Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 347 pages
File Size : 37,19 MB
Release : 2008-04-11
Category : Business & Economics
ISBN : 0470267712
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 28,69 MB
Release : 2017-06-09
Category : Business & Economics
ISBN : 1387028049
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : David Ogilvy
Publisher :
Page : 136 pages
File Size : 36,45 MB
Release : 1978
Category : Biography & Autobiography
ISBN :
Author : James Mahaffey
Publisher : Pegasus Books
Page : 368 pages
File Size : 39,23 MB
Release : 2010-10-15
Category : Science
ISBN : 9781605981277
“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.
Author : Raymond C. Pettit
Publisher : Psychology Press
Page : 198 pages
File Size : 24,83 MB
Release : 2008
Category : Business & Economics
ISBN : 0805856536
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Piyush Pandey
Publisher : Penguin UK
Page : 262 pages
File Size : 18,84 MB
Release : 2016-01-27
Category : Business & Economics
ISBN : 9352140044
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Author : Craig Simpson
Publisher : Entrepreneur Press
Page : 220 pages
File Size : 33,63 MB
Release : 2016-10-17
Category : Business & Economics
ISBN : 1613083513
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
