Olin's Construction


Book Description

Get the updated industry standard for a new age of construction! For more than fifty years, Olin’s Construction has been the cornerstone reference in the field for architecture and construction professionals and students. This new edition is an invaluable resource that will provide in-depth coverage for decades to come. You’ll find the most up-to-date principles, materials, methods, codes, and standards used in the design and construction of contemporary concrete, steel, masonry, and wood buildings for residential, commercial, and institutional use. Organized by the principles of the MasterFormat® 2010 Update, this edition: Covers sitework; concrete, steel, masonry, wood, and plastic materials; sound control; mechanical and electrical systems; doors and windows; finishes; industry standards; codes; barrier-free design; and much more Offers extensive coverage of the metric system of measurement Includes more than 1,800 illustrations, 175 new to this edition and more than 200 others, revised to bring them up to date Provides vital descriptive information on how to design buildings, detail components, specify materials and products, and avoid common pitfalls Contains new information on sustainability, expanded coverage of the principles of construction management and the place of construction managers in the construction process, and construction of long span structures in concrete, steel, and wood The most comprehensive text on the subject, Olin’s Construction covers not only the materials and methods of building construction, but also building systems and equipment, utilities, properties of materials, and current design and contracting requirements. Whether you’re a builder, designer, contractor, or manager, join the readers who have relied on the principles of Olin’s Construction for more than two generations to master construction operations.




Olin's Construction


Book Description

Get the updated industry standard for a new age of construction! For more than fifty years, Olin’s Construction has been the cornerstone reference in the field for architecture and construction professionals and students. This new edition is an invaluable resource that will provide in-depth coverage for decades to come. You’ll find the most up-to-date principles, materials, methods, codes, and standards used in the design and construction of contemporary concrete, steel, masonry, and wood buildings for residential, commercial, and institutional use. Organized by the principles of the MasterFormat® 2010 Update, this edition: Covers sitework; concrete, steel, masonry, wood, and plastic materials; sound control; mechanical and electrical systems; doors and windows; finishes; industry standards; codes; barrier-free design; and much more Offers extensive coverage of the metric system of measurement Includes more than 1,800 illustrations, 175 new to this edition and more than 200 others, revised to bring them up to date Provides vital descriptive information on how to design buildings, detail components, specify materials and products, and avoid common pitfalls Contains new information on sustainability, expanded coverage of the principles of construction management and the place of construction managers in the construction process, and construction of long span structures in concrete, steel, and wood The most comprehensive text on the subject, Olin’s Construction covers not only the materials and methods of building construction, but also building systems and equipment, utilities, properties of materials, and current design and contracting requirements. Whether you’re a builder, designer, contractor, or manager, join the readers who have relied on the principles of Olin’s Construction for more than two generations to master construction operations.







Wally Olins on Brand


Book Description

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.










Federal Procurement Data System


Book Description