Author : James U. McNeal
Publisher : Routledge
Page : 430 pages
File Size : 21,81 MB
Release : 2007
Category : Business & Economics
ISBN : 075068335X
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Author : Ashwani Monga
Publisher : Routledge
Page : 127 pages
File Size : 21,1 MB
Release : 2019-11-13
Category : Psychology
ISBN : 1351061763
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.
Author : Prof Dr Alejandro Néstor García Martínez
Publisher : Ashgate Publishing, Ltd.
Page : 223 pages
File Size : 23,58 MB
Release : 2015-02-28
Category : Social Science
ISBN : 1472443179
This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility, dehumanised consumption and prosumerism, fashion, embodiment, conspicuous consumption, and sustainability, this book analyzes the structural and cultural transformations that can be identified in consumer society. It also offers a critical view of whether consumption is leading to an increased isolation, individualization or commodification of human beings, suggesting an analytical framework for understanding consumer culture and human praxis.
Author : Solomon
Publisher : Pearson Education India
Page : 562 pages
File Size : 21,66 MB
Release : 1973
Category :
ISBN : 9788177580327
Author : Craig Cochran
Publisher : Paton Professional
Page : 216 pages
File Size : 23,76 MB
Release : 2006
Category : Business & Economics
ISBN : 9781932828054
"The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers' true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers' demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization. -- From publisher's description.
Author : Erik Larson
Publisher : Penguin Books
Page : 292 pages
File Size : 26,90 MB
Release : 1994-02
Category : Business & Economics
ISBN :
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Author : James McNeal
Publisher : Routledge
Page : 430 pages
File Size : 24,13 MB
Release : 2007-02-19
Category : Business & Economics
ISBN : 1136375600
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
Author : Jeffrey A. Kottler
Publisher :
Page : 310 pages
File Size : 31,63 MB
Release : 2017-12-31
Category : Education
ISBN : 9781516526253
Understanding Research: Becoming a Competent and Critical Consumer helps students read research in an informed and critical manner, evaluate its usefulness, and apply the results to their own work and lives. Dedicated to helping readers become proficient in finding information and resources that enable them to live and work more effectively, the book is both realistic and relevant. The book opens with an exploration of why many practitioners and students feel they dislike research and why research really does matter. The subsequent chapters discuss how to understand the importance of research questions, evaluate the methods sections of research reports regarding participants, procedures, and data collection, interpret the results, and assess the discussion section. Chapters are framed by opening outlines and major concepts sections and ending conclusions and summaries. Filled with activities, exercises, and examples that help readers synthesize and apply skills, Understanding Research guides readers through the process of actively deciphering studies while thinking critically and analytically about problems and issues. The book is a lively and engaging read for students and practitioners alike. Jeffrey A. Kottler is one of the most prominent authors in the fields of counseling, psychotherapy, health, and education, having written over 100 books across a broad range of topics. He is a clinical professor in the Menninger Department of Psychiatry and Behavioral Science at the Baylor College of Medicine in Houston and professor emeritus of counseling at California State University, Fullerton. He has served as a counselor, therapist, supervisor, educator, and social justice advocate in a variety of professional settings throughout his career. Laurie A. Sharp completed her Ed.D. in educational leadership at Tarleton State University. Currently the Dr. John G. O'Brien Distinguished Chair in Education at West Texas A&M University, she works with faculty and area public school leadership to identify topics for research consideration.
Author : Sidney P. Malone
Publisher : Tate Pub & Enterprises Llc
Page : 49 pages
File Size : 46,47 MB
Release : 2008-07-01
Category : Religion
ISBN : 9781602472716
Dr. Sidney P. Malone is the founder and CEO of New Growth International, a multi-faceted corporation that oversees various non-profit and profit ventures. He has a Bachelor of Arts in Business Administration and a Masters in Education Administration and Supervision. In 2004, Dr. Malone was presented with an honorary Doctorate of Divinity by the St. Thomas Divinity School located in Jacksonville, Florida. On August 5, 1990, Dr. Malone along with his wife founded New Growth In Christ Christian Center, a thriving, innovative ministry that ministers to millions of people via television, conferences and weekly meetings. He is also the founder of Ministry Training International, a school of ministry that provides leadership training for all who endeavor to venture into ministry or other non-profit entities. Dr. Malone is the President of Covenant Pastors International, The Malone Group, an investment and consulting company as well as a board member of several local and national organizations. Dr. Malone is married to his beautiful wife, Rochelle and are proud parents of 4 daughters: Dominique, Sydney, Jasmine and Madison. Book Sketch Have you ever wondered why you dont get the results you desire in conflict or money management? The answer is simple: you are being a consumer and not a producer. Dr. Sidney Malones book How to be a Producer, not a Consumer, will pave the way for success that will produce fruits in your life. Success lies around every corner; the key is finding it. Look towards a higher power than yourself, and learn How to be Producer, Not a Consumer.
Author : James H. Gilmore
Publisher : Harvard Business Review Press
Page : 316 pages
File Size : 34,1 MB
Release : 2007-10-18
Category : Business & Economics
ISBN : 1633690571
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
