› › Online Community Manager A Complete Guide 2019 Edition

The Art of Community

Author : Jono Bacon

Publisher : "O'Reilly Media, Inc."

Page : 396 pages

File Size : 50,65 MB

Release : 2009-08-17

Category : Computers

ISBN : 1449379311

Get eBook

Book Description

Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities



Building Successful Online Communities

Author : Robert E. Kraut

Publisher : MIT Press

Page : 323 pages

File Size : 11,74 MB

Release : 2016-02-12

Category : Social Science

ISBN : 0262528916

Get eBook

Book Description

How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.



Consensus Organizing: A Community Development Workbook

Author : Mary L. Ohmer

Publisher : SAGE Publications

Page : 433 pages

File Size : 16,65 MB

Release : 2008-10-15

Category : Social Science

ISBN : 1544302703

Get eBook

Book Description

"The world is changing rapidly and the practice of community organizing needs to change with it. Representing both an homage to, and a departure from the "alinsky traditions" of organizing, Consensus Organizing offers techniques that are specifically designed for urban and rural communities struggling to succeed in the global economy and the information age. Ohmer and DeMasi are experienced organizers who offer a relentlessly thorough examination of the process of bringing diverse communities together to make change and to bridge the ethnic and economic divisions that keep many communities from succeeding." —Bill Traynor Executive Director, Lawrence CommunityWorks Inc. A person doesn′t have to be a consensus organizer to think like one. Consensus Organizing: A Community Development Workbook—A Comprehensive Guide to Designing, Implementing, and Evaluating Community Change Initiatives helps students and practitioners begin to think like consensus organizers and incorporate this way of strategic thinking into their lives and their work. Through a wide range of exercises, role-play activities, case scenarios, and discussion questions, this workbook presents the conceptual framework for consensus organizing and provides a practical and experiential approach to understanding and applying consensus organizing to address a range of issues. This workbook is designed to be used by itself or along with Mike Eichler′s text Consensus Organizing: Building Communities of Mutual Self Interest (SAGE, 2007). Key Features and Benefits Provides a step-by-step guide on how to conduct a community analysis of both internal and external neighborhood resources Brings consensus organizing to life through case studies based on the real-life experiences of the authors Offers field exercises that engage the reader in applying and practicing consensus organizing Provides practical tools that community organizers and practitioners can use in their daily work Includes a sample job description, work plan, monitoring report, and field report for hiring and supervising consensus organizers Presents tools for describing and evaluating consensus organizing and community-level interventions Accompanying Website Instructors and students have access to the many activities and cases on the accompanying website.



Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 33,47 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

Get eBook

Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.



Social Media Marketing

Author : Dave Evans

Publisher : John Wiley & Sons

Page : 401 pages

File Size : 23,62 MB

Release : 2010-09-16

Category : Business & Economics

ISBN : 0470944218

Get eBook

Book Description

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.



Adobe Experience Manager

Author : Ryan D. Lunka

Publisher : Pearson Education

Page : 369 pages

File Size : 19,77 MB

Release : 2014

Category : Business & Economics

ISBN : 0321928636

Get eBook

Book Description

Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.



What the Heck Is EOS?

Author : Gino Wickman

Publisher : BenBella Books

Page : 122 pages

File Size : 16,28 MB

Release : 2017-09-05

Category : Business & Economics

ISBN : 1944648836

Get eBook

Book Description

Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.



The SAGE Handbook of Social Media Research Methods

Author : Anabel Quan-Haase

Publisher : SAGE

Page : 860 pages

File Size : 44,64 MB

Release : 2022-09-02

Category : Social Science

ISBN : 1529788889

Get eBook

Book Description

The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities



Community Association Management Florida

Author : Jonas Arca

Publisher : Independently Published

Page : 221 pages

File Size : 37,63 MB

Release : 2018-12-31

Category :

ISBN : 9781792836305

Get eBook

Book Description

"Community Association Management Florida" is an introductory text to community association management in Florida. This book explains the concepts behind common interest communities (i.e. homeowners, condominium, and cooperative associations) and crucial knowledge that must be understood to manage communities effectively. Take away California, and there are more homeowners associations in Florida than the remaining 48 states combined. Whether you are aspiring to join the ranks of licensed community association managers (LCAMs) in Florida or if you are a board member or resident in a homeowners association, this book will provide the practical knowledge and laws you need to understand the inner workings of community association living.



WoMELA-GG 2019

Author : Anindito Subagyo

Publisher : European Alliance for Innovation

Page : 727 pages

File Size : 12,15 MB

Release : 2019-04-17

Category : Social Science

ISBN : 1631901796

Get eBook

Book Description

We are delighted to introduce the proceedings of the first edition of the Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification. This Workshop has brought researchers, developers and practitioners around the world who are leveraging and developing the education, media learning and scientific technology. We strongly believe that this Joint Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification provides a good forum for all researcher, developers and practitioners to discuss all scientific and technological aspects that are relevant to Digital Society. We also expect that the future Workshop will be as successful and stimulating, as indicated by the contributions presented in this volume.