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Online Marketing Techniques for Real Estate Agents & Brokers

Author : Karen F. Vieira

Publisher : Atlantic Publishing Company

Page : 290 pages

File Size : 32,73 MB

Release : 2008

Category : Business & Economics

ISBN : 1601381263

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Book Description

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.



The Very Social Broker

Author : Ryan Garson

Publisher :

Page : 118 pages

File Size : 45,10 MB

Release : 2021-11-03

Category : Business & Economics

ISBN : 9781955043342

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Book Description

The modern real estate market is online, and if you are not making social media an integral part of your marketing strategy, your competitors will soon be eating your lunch. In 2015, Ryan Garson entered the real estate market with dismal results. Then he tapped into social media techniques that caused his real estate business to explode. Very quickly, he went from selling almost nothing to closing on millions of dollars of business a year. Now he's sharing his secrets. In The Very Social Broker, you'll learn: - Why your social media isn't working - How to turn Instagram into your primary marketing tool - Strategies for creating killer content that generates leads You can no longer afford to ignore social media. Ryan Garson shows how you can use it to make your real estate business explode!



The High-Performing Real Estate Team

Author : Brian Icenhower

Publisher : John Wiley & Sons

Page : 274 pages

File Size : 26,30 MB

Release : 2021-09-15

Category : Business & Economics

ISBN : 1119801850

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Book Description

Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.



The Real Estate Agent's Guide to Digital Marketing

Author : Peter Garian

Publisher :

Page : 122 pages

File Size : 39,50 MB

Release : 2021-03-09

Category :

ISBN :

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Book Description

Attention real estate professionals! Quickly learn actionable, real-world internet marketing strategies for growing your real estate business online. Forget about out-dated marketing ideas that don't bring any results. If you are a real estate agent, broker, or property manager this book is written specifically for you. As a real estate professional, you know the importance of promoting yourself and your brand. But in today's digital world it's harder than ever to rise above the noise. Not any more! These are proven ideas and strategies that will help to explode your internet presence and allow you to generate more leads and more sales. This book will take you from beginning to end and show you how to maximize the impact of your digital marketing efforts step-by-step. From how to set up your website for maximum search engine visibility and search engine optimization (SEO). How to find and select the best keywords for your business and how to approach your digital marketing strategy so that you will stand out from the crowd and get only the best clients who are excited to work with you. Easily generate great content with minimal effort using these time-saving tips and tricks. Learn social media strategies that actually work, and so much more! Be seen as the expert in your area by following some simple formulas that anyone can implement, and dominate your local real estate market. Be seen at the top of the search engines and grow your real estate business with proven methods. These digital marketing strategies are cutting edge! Don't get left behind in the digital age. Be seen in today's online world! This is the ultimate guide for real estate agents who want to take their online presence to the next level.



Real Estate Marketing

Author : M. Joseph Sirgy

Publisher : Routledge

Page : 319 pages

File Size : 35,75 MB

Release : 2014-05-09

Category : Business & Economics

ISBN : 1317689054

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Book Description

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.





YouTube for Real Estate Agents

Author : Karin Carr

Publisher :

Page : 94 pages

File Size : 35,64 MB

Release : 2019-08-24

Category : Advertising

ISBN : 9781688409811

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Book Description

Learn how to attract your ideal clients through video marketing using YouTube.



Ninja Selling

Author : Larry Kendall

Publisher : Greenleaf Book Group

Page : 276 pages

File Size : 16,54 MB

Release : 2017-01-03

Category : Business & Economics

ISBN : 1626342857

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Book Description

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.



#Getsocialsmart

Author : Katie Lance

Publisher : Createspace Independent Publishing Platform

Page : 0 pages

File Size : 22,7 MB

Release : 2017

Category : Social media

ISBN : 9781541273313

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Book Description

"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!



Real Estate Rainmaker

Author : Dan Gooder Richard

Publisher : John Wiley & Sons

Page : 342 pages

File Size : 16,74 MB

Release : 2004-03-02

Category : Business & Economics

ISBN : 9780471472230

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Book Description

Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!