OpenAI's Sora


Book Description

Unveiling the Future of Video Creation: A Comprehensive Look at AI-Generated Video with "The Power of Text-to-Video" Are you ready to transform video creation? This groundbreaking book dives deep into the exciting world of AI-generated video, exploring its potential to revolutionize the way we tell stories and share ideas. Introducing Sora (hypothetical model): Imagine a powerful AI model that can translate your simple text descriptions into captivating and visually stunning videos. This book delves into the inner workings of Sora, explaining how it uses text-to-video generation to create everything from educational explainers to heart-wrenching narratives. Go Beyond the Basics: This comprehensive guide isn't just about the "what" – it's about the "how." Learn the art of crafting effective text prompts, the key to unlocking Sora's full potential. Explore practical tips and techniques to refine your prompts and generate high-quality videos that resonate with your audience. The Power of AI in Your Hands: Whether you're an educator, marketer, filmmaker, or simply someone with a story to tell, this book equips you with the knowledge and tools to leverage the power of AI video creation. Discover how Sora can transform various industries: Education: Create personalized and engaging learning experiences for students of all ages. Marketing & Business: Craft compelling video content that captures audience attention and drives results. Film & Animation: Streamline pre-production processes and explore new creative possibilities. A Responsible Future: This book doesn't shy away from the ethical considerations surrounding AI-generated video. Explore best practices for responsible use and the importance of transparency in a world where AI is blurring the lines between reality and imagination. Look to the Horizon: Peer into the exciting future of AI video creation. Imagine interactive video experiences, multilingual capabilities, and a seamless integration with other AI tools. This book paves the way for understanding the immense potential that lies ahead. Get Started Today: This book serves as your practical guide to using Sora (hypothetical model). Learn how to access the platform, navigate its features, and craft effective prompts that bring your vision to life. The Power of Text-to-Video is your one-stop resource for understanding and harnessing the transformative power of AI video creation. Embrace the future of storytelling, one video at a time.




Large Language Models


Book Description

This book begins with an overview of the Generative AI landscape, distinguishing it from conversational AI and shedding light on the roles of key players like DeepMind and OpenAI. It then reviews the intricacies of ChatGPT, GPT-4, Meta AI, Claude 3, and Gemini, examining their capabilities, strengths, and competitors. Readers will also gain insights into the BERT family of LLMs, including ALBERT, DistilBERT, and XLNet, and how these models have revolutionized natural language processing. Further, the book covers prompt engineering techniques, essential for optimizing the outputs of AI models, and addresses the challenges of working with LLMs, including the phenomenon of hallucinations and the nuances of fine-tuning these advanced models. Designed for software developers, AI researchers, and technology enthusiasts with a foundational understanding of AI, this book offers both theoretical insights and practical code examples in Python. Companion files with code, figures, and datasets are available for downloading from the publisher. FEATURES: Covers in-depth explanations of foundational and advanced LLM concepts, including BERT, GPT-4, and prompt engineering Uses practical Python code samples in leveraging LLM functionalities effectively Discusses future trends, ethical considerations, and the evolving landscape of AI technologies Includes companion files with code, datasets, and images from the book -- available from the publisher for downloading (with proof of purchase)




Sora ai video creator


Book Description

Unleash the power of AI video creation with the ultimate guide to Sora AI! This comprehensive resource equips you with everything you need to master text-to-video generation and create stunning visuals in minutes. Whether you're a seasoned video editor, a budding content creator, or simply curious about the future of video production, Sora AI is your gateway to a world of creative possibilities. Master the Art of Prompting: Learn how to craft effective prompts that unlock Sora's full potential. Craft detailed descriptions, leverage keywords strategically, and paint vivid pictures with words to translate your vision into reality. Build Captivating Scenes: Go beyond static images and bring your stories to life. Discover how to construct intricate scenes brimming with detail, introduce dynamic characters, and choreograph captivating actions and interactions. Animate Your Vision: Transform your scenes into a cohesive and engaging video experience. Explore techniques to control character movement, camera angles, and transitions, adding a layer of dynamism that will hold your audience's attention. Explore Artistic Styles: Don't be limited to just realistic visuals! Sora AI allows you to delve into a vast canvas of artistic styles. Craft everything from hyper-realistic scenes to vibrant cartoons, dreamlike watercolors, and nostalgic pixel art. Fine-Tune Your Results: Become a master prompt architect by learning how to iterate and refine your prompts for optimal results. Analyze your generated videos, identify strengths and weaknesses, and adjust details to achieve the desired outcome. Expand Your Creative Arsenal: Sora AI is just the first step in your video production journey. This guide explores how to integrate Sora with popular editing software for streamlined workflows. Learn about exporting formats, timeline synchronization, and maintaining quality for seamless post-production. Showcase Your Masterpieces: The world awaits your creations! Discover the best platforms to share your Sora-generated videos, from social media to online video sharing platforms and your own portfolio website. Learn how to craft captivating titles and descriptions, engage with your audience, and inspire others with your work. Beyond Entertainment: This guide dives into the diverse applications of Sora AI beyond creating captivating entertainment videos. Explore its potential for concept art and visualization, educational content, marketing and advertising, and even prototyping and storyboarding. A Glimpse into the Future: Get ready to be amazed! This chapter explores the exciting possibilities that lie ahead for AI video creation. Expect continuous improvements to Sora, increased accessibility for all, and a future where human creativity and AI capabilities work together to redefine storytelling. Join the AI Video Revolution: With Sora AI as your partner, the possibilities are limitless. This comprehensive guide empowers you to embark on this exciting journey and become a master of AI video creation. Start crafting your vision today and redefine the landscape of video storytelling!




Integration Strategies of Generative AI in Higher Education


Book Description

Amidst the rapid evolution of educational technology, a pressing challenge confronts higher education institutions: how to effectively integrate generative artificial intelligence (AI) into their existing frameworks. As universities strive to adapt to the digital age, they are met with the complexities of incorporating AI-driven solutions to enhance teaching, learning, and administrative processes. However, the lack of comprehensive strategies and guidance hinders their ability to leverage AI's full potential, leaving educators and administrators grappling with uncertainty. In response to this critical dilemma, Integration Strategies of Generative AI in Higher Education emerges as a guide for clarity and innovation. By offering methodological insights and practical frameworks, this book equips higher education stakeholders with the tools needed to navigate the intricacies of AI integration. From curriculum enhancement to AI-driven content creation, the book provides actionable strategies tailored to the unique needs and challenges of higher education institutions.




Generative AI in Action


Book Description

Generative AI can transform your business by streamlining the process of creating text, images, and code. This book will show you how to get in on the action! Generative AI in Action is the comprehensive and concrete guide to generative AI you’ve been searching for. It introduces both AI’s fundamental principles and its practical applications in an enterprise context—from generating text and images for product catalogs and marketing campaigns, to technical reporting, and even writing software. Inside, author Amit Bahree shares his experience leading Generative AI projects at Microsoft for nearly a decade, starting well before the current GPT revolution. Inside Generative AI in Action you will find: • A practical overview of of generative AI applications • Architectural patterns, integration guidance, and best practices for generative AI • The latest techniques like RAG, prompt engineering, and multi-modality • The challenges and risks of generative AI like hallucinations and jailbreaks • How to integrate generative AI into your business and IT strategy Generative AI in Action is full of real-world use cases for generative AI, showing you where and how to start integrating this powerful technology into your products and workflows. You’ll benefit from tried-and-tested implementation advice, as well as application architectures to deploy GenAI in production at enterprise scale. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology In controlled environments, deep learning systems routinely surpass humans in reading comprehension, image recognition, and language understanding. Large Language Models (LLMs) can deliver similar results in text and image generation and predictive reasoning. Outside the lab, though, generative AI can both impress and fail spectacularly. So how do you get the results you want? Keep reading! About the book Generative AI in Action presents concrete examples, insights, and techniques for using LLMs and other modern AI technologies successfully and safely. In it, you’ll find practical approaches for incorporating AI into marketing, software development, business report generation, data storytelling, and other typically-human tasks. You’ll explore the emerging patterns for GenAI apps, master best practices for prompt engineering, and learn how to address hallucination, high operating costs, the rapid pace of change and other common problems. What's inside • Best practices for deploying Generative AI apps • Production-quality RAG • Adapting GenAI models to your specific domain About the reader For enterprise architects, developers, and data scientists interested in upgrading their architectures with generative AI. About the author Amit Bahree is Principal Group Product Manager for the Azure AI engineering team at Microsoft. The technical editor on this book was Wee Hyong Tok. Table of Contents Part 1 1 Introduction to generative AI 2 Introduction to large language models 3 Working through an API: Generating text 4 From pixels to pictures: Generating images 5 What else can AI generate? Part 2 6 Guide to prompt engineering 7 Retrieval-augmented generation: The secret weapon 8 Chatting with your data 9 Tailoring models with model adaptation and fine-tuning Part 3 10 Application architecture for generative AI apps 11 Scaling up: Best practices for production deployment 12 Evaluations and benchmarks 13 Guide to ethical GenAI: Principles, practices, and pitfalls A The book’s GitHub repository B Responsible AI tools




FAIK


Book Description

Learn to navigate a world of deepfakes, phishing attacks, and other cybersecurity threats emanating from generative artificial intelligence In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats. This book provides a crucial understanding of the potential risks associated with generative AI, like ChatGPT, Claude, and Gemini, offering effective strategies to avoid falling victim to their more sinister uses. This isn't just another book about technology – it's your survival guide to the digital jungle. Carpenter takes you on an insightful journey through the "Exploitation Zone," where rapid technological advancements outpace our ability to adapt, creating fertile ground for deception. Explore the mechanics behind deepfakes, disinformation, and other cognitive security threats. Discover how cybercriminals can leverage even the most trusted AI systems to create and spread synthetic media and use it for malicious purposes. At its core, FAIK is an empowering exposé in which Carpenter effectively weaves together engaging narratives and practical insights, all aimed to equip you with the knowledge to recognize and counter advanced tactics with practical media literacy skills and a deep understanding of social engineering. You will: Learn to think like a hacker to better defend against digital threats. Gain practical skills to identify and defend against AI-driven scams. Develop your toolkit to safely navigate the "Exploitation Zone." See how bad actors exploit fundamental aspects of generative AI to create weapons grade deceptions. Develop practical skills to identify and resist emotional manipulation in digital content. Most importantly, this is ultimately an optimistic book as it predicts a powerful and positive outcome as a period of cooperation, something now inconceivable, develops as it always does during crises and the future is enhanced by amazing new technologies and fabulous opportunities on the near horizon. Written by an expert, yet accessible to everyone, FAIK is an indispensable resource for anyone who uses technology and wants to stay secure in the evolving digital landscape. This book not only prepares you to face the onslaught of digital deceptions and AI-generated threats, but also teaches you to think like a hacker to better defend against them.




Customer 360


Book Description

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.




The New Rules of Marketing & PR


Book Description

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.




Using AI in Marketing


Book Description

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.




The Disruptors


Book Description

Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success. In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success. Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.