Public Relations


Book Description

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.




Public Communication in the European Union


Book Description

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.




The Struggle for EU Legitimacy


Book Description

This award-winning book answers some of the big questions on the legitimacy of the European Union. Specifically, it looks at what it would mean for the EU to be considered a legitimate body and where our ideas on this question come from. The Struggle for EU Legitimacy traces the history of constructions and contestations of the EU's legitimacy, in discourses of the European institutions and in public debate. Through an interpretive, non-quantitative textual analysis of an eclectic range of sources, it examines both long-term patterns in EU-official discourses and their reception in member-state public spheres, specifically in the German and French debates on the Maastricht and Constitutional Draft Treaties. The story told portrays the history of legitimating the EU as a continuous contest over the ends and goals of integration, as well as a balancing act—which was inescapable given the nature of the integration project—between 'bringing the people in' and 'keeping them out'. In addition, it was a balancing act between actively politicizing and deliberately de-politicizing the stakes of EU politics.




Business, Government, and EU Accession


Book Description

Business, Government, and EU Accession is a detailed study of how EU accession impacts the relationship between business and government in the acceding country. Iankova identifies three major mechanisms by which the EU has affected business-government interactions: first, the legal conditionalities and harmonization efforts for EU entry; second, the pre-accession and anticipated postaccession financial assistance with its specific priorities and requirements; and third, the capacity building and learning that arises from efforts to adapt to the EU conditionalities of membership. Through addressing the question of EU influence on in-country institutional relationships, Iankova is able to highlight patterns of Europeanization that develop in those relationships a result of the adaptational pressures of EU accession, and to trace the effectiveness of these adaptive relationship in facilitating the preparedness of an EU-acceding country for EU entry Using Bulgaria as a case study, she examines the mechanisms of these interactions and interrogates the effectiveness of existing models in facilitating national goals of EU accession, revealing difficulties with and resistances to applying an EU-designed model of institutional change in postcommunist regions.




Tracing the Politicisation of the EU


Book Description

Departing from the idea that political controversies are embedded in the very framework of European integration, this volume focuses on the relationship between politicisation and European democracy. The contributors to this edited volume trace the various ways of understanding ‘politicisation’ before and beyond the 2019 European elections. The aim is to offer constructive reinterpretations of the concept for further research in the field. Encompassing different approaches, the book shows a plurality of perspectives and provides innovative analytical tools to make sense of the phenomenon of politicisation in the EU context. Assuming that EU politicisation can be seen both as vice and virtue depending on the way in which it takes place, the authors analyse under what conditions it has a positive or negative influence over European democracy. Emphasising that scholars ought to be aware of the normative assumptions underlying the conceptualisation of politicisation, the book illustrates how many of the features in European politics that were intensified during the Covid-19 pandemic were already present earlier. Tracing the Politicisation of the EU will be of interest to students and scholars in EU Studies, Comparative Politics, Media and Communication, Political Theory and Political Sociology.




Mobilising Politics and Society?


Book Description

Mobilising Politics and Society offers a timely analysis of the European Union Convention's impact on the domestic political systems, and civil society in Southern Europe. It provides country chapters on Portugal, Spain, Italy, Greece, Malta, Cyprus and Turkey. All chapters follow a common scientific template, in order to offer material for genuine cross-country comparison. In addition, the volume contains horizontal chapters on three important issues: the mobilisation of intellectuals; sub-national politics; and the participation of women. The editors compare results of the country chapters in their conclusions. The book contains documentation on the EU Convention and South European participants. This volume was previously published as a special issue of the journal South European Society and Politics.




Information Communication Technologies: Concepts, Methodologies, Tools, and Applications


Book Description

The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.




Developing Digital Governance


Book Description

Why and how did South Korea become the world’s top digital government leader? This book examines the Korean model and how it is different from the digital government models of the West, specifically of the United States and the UK. The book also looks at the successes and failures that South Korea has encountered during the process of helping developing nations set up digital governments. The book begins with the origins and historical development of digital governance. It examines digital government strategies and informatization policies in Korea’s nation development and its promotion of the information and communications technology (ICT) industry. The book explains that one of the key successes was the result of leadership and a strong pan-governmental propulsion system, namely ICT governance. The book also suggests a new digital government development model in response to rapid changes in the ICT environment, specifically in view of the Fourth Industrial Revolution. It is a useful reference for developing countries that are looking at developing their own national information master plan, including digital government.




Encyclopedia of Digital Government


Book Description

Containing more than 250 articles, this three-volume set provides a broad basis for understanding issues, theories, and applications faced by public administrations and public organizations, as they strive for more effective government through the use of emerging technologies. This publication is an essential reference tool for academic, public, and private libraries.




European Public Diplomacy


Book Description

Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.