Organic Food Marketing in Urban Centres of India


Book Description

The Indian domestic market for organic food has been developing dynamically over the past few years. This study presents wide-ranging insights into the current state and future prospects of organic food markets in urban India, focusing principally on Mumbai, Bangalore and Hyderabad. The authors identify challenges and obstacles to growth in organic supply chains, examine best-practice examples of successful and holistic market development, and suggest sustainable, long-term models of growth for organic producers. Case studies are used throughout the book to illustrate these points. Organic Food Marketing in Urban Centres of India also includes the most comprehensive bibliography currently available on the Indian domestic market for organic food. The book is a valuable resource for organic manufacturers, traders, retailers, policy makers and researchers. It is also of great practical use to urban citizen in India interested in consuming sustainably.




Urban Environmental Governance in India


Book Description

This book aims to identify the challenges presented by current urban environmental governance practices in fast growing Indian cities, to propose changes to the current governance implementation strategies, and to explore the best practices to achieve sustainable urban models through Indian and global perspectives. With a focus on the city of Bengaluru, the book draws on extensive reviews of literature and data to present current trends and statuses of environmental resource use in growing urban centres of India.The book analyzes the situations that impact urban environmental governance decisions and outcomes and proposes solutions to address these issues for long-term sustainability. Policy makers, researchers, academics and development practitioners in environmental politics and urban governance will find this work of great interest. The book starts by examining different urban environmental threats on global and domestic levels, and provides evidence for the effectiveness of sustainable efforts to curb the impact of crisis-like scenarios. Then the book discusses the role of institutional regimes in influencing urban environmental outcomes through policies, and analyzes the role of various actors in the evolution of urban environmental governance from a legal perspective at global and local scales. In the final chapters, the book explores the trends and status of environmental resource management in Bangalore Metropolitan Area (BMA), and examines the dynamics of local institutions and governance structures for regulating environmental governance for promoting effective sustainable environmental governance in Bengaluru.




Case Studies on Food Experiences in Marketing, Retail, and Events


Book Description

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences




Marketing Trends for Organic Food in the 21st Century


Book Description

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."




Organic Produce Supply Chains in India (CMA Publication No. 222)


Book Description

This book examines the production, procurement and marketing aspects of the organic produce sector with the focus on marketing agencies and producers in each commudity/product chain. It analyses the various institutional arrangements like contract farming, networking and producer level co-ordination prevalent in this sector. Based on case studies of various type of organic players in India, both in export market as well as in domestic market.




Organic Food and Farming in China


Book Description

Despite reports of food safety and quality scandals, China has a rapidly expanding organic agriculture and food sector, and there is a revolution in ecological food and ethical eating in China’s cities. This book shows how a set of social, economic, cultural, and environmental conditions have converged to shape the development of a "formal" organic sector, created by "top-down" state-developed standards and regulations, and an "informal" organic sector, created by ‘bottom-up’ grassroots struggles for safe, healthy, and sustainable food. This is generating a new civil movement focused on ecological agriculture and quality food. Organic movements and markets have typically emerged in industrialized food systems that are characterized by private land ownership, declining small farm sectors, consolidated farm to retail chains, predominance of supermarket retail, standards and laws to safeguard food safety, and an active civil society sector. The authors contrast this with the Chinese context, with its unique version of "capitalism with social characteristics," collective farmland ownership, and predominance of smallholder agriculture and emerging diverse marketing channels. China’s experience also reflects a commitment to domestic food security, evolving food safety legislation, and a civil society with limited autonomy from a semi-authoritarian state that keeps shifting the terrain of what is permitted. The book will be of great interest to advanced students and researchers of agricultural and food systems and policy, as well as rural sociology and Chinese studies.




India's Organic Farming Revolution


Book Description

Should you buy organic food? Is it just a status symbol, or is it really better for us? Is it really better for the environment? What about organic produce grown thousands of miles from our kitchens, or on massive corporately owned farms? Is “local” or “small-scale” better, even if it’s not organic? A lot of consumers who would like to do the right thing for their health and the environment are asking such questions. Sapna Thottathil calls on us to rethink the politics of organic food by focusing on what it means for the people who grow and sell it—what it means for their health, the health of their environment, and also their economic and political well-being. Taking readers to the state of Kerala in southern India, she shows us a place where the so-called “Green Revolution” program of hybrid seeds, synthetic fertilizers, and rising pesticide use had failed to reduce hunger while it caused a cascade of economic, medical, and environmental problems. Farmers burdened with huge debts from buying the new seeds and chemicals were committing suicide in troubling numbers. Farm laborers suffered from pesticide poisoning and rising rates of birth defects. A sharp fall in biodiversity worried environmental activists, and everyone was anxious about declining yields of key export crops like black pepper and coffee. In their debates about how to solve these problems, farmers, environmentalists, and policymakers drew on Kerala’s history of and continuing commitment to grassroots democracy. In 2010, they took the unprecedented step of enacting a policy that requires all Kerala growers to farm organically by 2020. How this policy came to be and its immediate economic, political, and physical effects on the state’s residents offer lessons for everyone interested in agriculture, the environment, and what to eat for dinner. Kerala’s example shows that when done right, this kind of agriculture can be good for everyone in our global food system.




Organic Food Certification and Marketing Strategies


Book Description

Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues.




Good Corporation, Bad Corporation


Book Description

"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.