Organic to the Core


Book Description

Do you need to increase repeat sales? Do you wonder why other customers do not buy your products at all? Have you invested in certification, but it does not seem to help? This book helps you understand why you are experiencing results far below your sales potential. And it shows you how to become the brand your customers love and tell their friends about. This book will give you a step by step plan to help you: Attract and keep customers by connecting them with the larger community Craft authentic products that do what they say they will do and delight customers Increase profitability by connecting your brand to the community and the environment Thriving businesses are so much more than just "hello" and a goodbye. When you create a brand that resonates deeply with your customers and offer products they want and need, they will keep coming back and help you grow. And it is easier than you think. Organic to the Core shows you how. Donald Nordeng is CEO of BioGro New Zealand, the leader in organic certification for New Zealand. Born in Madison, Wisconsin, he has over 25 years working in Japan, New Zealand and Asia helping high-value brands such as Amy's Kitchen, Muir Glen, Cascadian Farm, Clif Bar, Kikkoman, Zespri, Suntory and Garden of Eatin' access foreign markets and achieve organic certification. He lives with his family in Wellington, New Zealand.




Organic, Inc.


Book Description

A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.




Core Organic Chemistry


Book Description

This innovative new textbook covers an entire first course in organic chemistry within a single, compact volume. It can be used either as a stand-alone text, or together with a general chemistry, biology or biochemistry book. It provides the essential organic chemistry that chemists need in their first year, as well as all the organic chemistry that students of biochemistry, biology, geology, medical and environmental science are required to know. Equally useful as revision guide and a textbook, it will also appeal to those needing to refresh their knowledge of organic chemistry and serve as a ready reference for essential facts and information.




The Lean Farm Guide to Growing Vegetables


Book Description

At Clay Bottom Farm, author Ben Hartman and staff practice kaizen, or continuous improvement, cutting out more waste--of time, labor, space, money, and more--every year and aligning their organic production more tightly with customer demand. Applied alongside other lean principles originally developed by the Japanese auto industry, the end result has been increased profits and less work. In this field-guide companion to his award-winning first book, The Lean Farm, Hartman shows market vegetable growers in even more detail how Clay Bottom Farm implements lean thinking in every area of their work, including using kanbans, or replacement signals, to maximize land use; germination chambers to reduce defect waste; and right-sized machinery to save money and labor and increase efficiency. From finding land and assessing infrastructure needs to selling perfect produce at the farmers market, The Lean Farm Guide to Growing Vegetables digs deeper into specific, tested methods for waste-free farming that not only help farmers become more successful but make the work more enjoyable. These methods include: Using Japanese paper pot transplanters Building your own germinating chambers Leaning up your greenhouse Making and applying simple composts Using lean techniques for pest and weed control Creating Heijunka, or load-leveling calendars for efficient planning Farming is not static, and improvement requires constant change. The Lean Farm Guide to Growing Vegetables offers strategies for farmers to stay flexible and profitable even in the face of changing weather and markets. Much more than a simple exercise in cost-cutting, lean farming is about growing better, not cheaper, food--the food your customers want.




The Organic Codes


Book Description

The genetic code appeared on Earth with the first cells. The codes of cultural evolution arrived almost four billion years later. These are the only codes that are recognized by modern biology. In this book, however, Marcello Barbieri explains that there are many more organic codes in nature, and their appearance not only took place throughout the history of life but marked the major steps of that history. A code establishes a correspondence between two independent 'worlds', and the codemaker is a third party between those 'worlds'. Therefore the cell can be thought of as a trinity of genotype, phenotype and ribotype. The ancestral ribotypes were the agents which gave rise to the first cells. The book goes on to explain how organic codes and organic memories can be used to shed new light on the problems encountered in cell signalling, epigenesis, embryonic development, and the evolution of language.




Comprehensive Organic Synthesis


Book Description

The second edition of Comprehensive Organic Synthesis—winner of the 2015 PROSE Award for Multivolume Reference/Science from the Association of American Publishers—builds upon the highly respected first edition in drawing together the new common themes that underlie the many disparate areas of organic chemistry. These themes support effective and efficient synthetic strategies, thus providing a comprehensive overview of this important discipline. Fully revised and updated, this new set forms an essential reference work for all those seeking information on the solution of synthetic problems, whether they are experienced practitioners or chemists whose major interests lie outside organic synthesis. In addition, synthetic chemists requiring the essential facts in new areas, as well as students completely new to the field, will find Comprehensive Organic Synthesis, Second Edition, Nine Volume Set an invaluable source, providing an authoritative overview of core concepts. Winner of the 2015 PROSE Award for Multivolume Reference/Science from the Association of American Publishers Contains more than170 articles across nine volumes, including detailed analysis of core topics such as bonds, oxidation, and reduction Includes more than10,000 schemes and images Fully revised and updated; important growth areas—including combinatorial chemistry, new technological, industrial, and green chemistry developments—are covered extensively




TID.


Book Description




Modern Physical Organic Chemistry


Book Description

In additionto covering thoroughly the core areas of physical organic chemistry -structure and mechanism - this book will escortthe practitioner of organic chemistry into a field that has been thoroughlyupdated.




The Search for Organic Growth


Book Description

Insightful analysis of how companies can tackle the challenge of achieving internal growth.




Organic Electro-Optics and Photonics


Book Description

Definitive guide to modern organic electro-optic and photonic technologies, from basic theoretical concepts to practical applications in devices and systems.