Organizational Buying Behavior
Author : Thomas V. Bonoma
Publisher : Marketing Classics Press
Page : 164 pages
File Size : 33,37 MB
Release : 2011-10-15
Category : Business & Economics
ISBN : 1613112319
Organizational Buying Behaviour
Author : Michael J. Baker
Publisher : Springer
Page : 286 pages
File Size : 15,9 MB
Release : 2016-01-07
Category : Business & Economics
ISBN : 1349080489
Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Introducing Marketing
Author : John Burnett
Publisher : State University of New York Oer Services
Page : 294 pages
File Size : 17,5 MB
Release : 2018-07-11
Category : Business & Economics
ISBN : 9781641760119
Book Description
"Integrated Marketing" boxes illustrate how companies apply principles.
Introduction to Business
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 39,30 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Industrial Buying Behavior
Author : Yoram Wind
Publisher :
Page : 298 pages
File Size : 25,57 MB
Release : 1966
Category : Industrial procurement
ISBN :
Book Description
Organizational Buying Behavior
Author : Frederic E. Webster (Jr)
Publisher : Prentice Hall
Page : 144 pages
File Size : 36,26 MB
Release : 1972
Category : Business & Economics
ISBN :
Book Description
Which Customers Pay?
Author : David Beirau
Publisher : Springer Nature
Page : 191 pages
File Size : 22,27 MB
Release : 2019-09-27
Category : Business & Economics
ISBN : 3658281375
Book Description
The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results support companies to identify and target customer contact persons and companies who show higher potential to create future value to the supplier and, therefore, should be approached and maintained.
The Theory of Buyer Behavior
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 41,43 MB
Release : 1969
Category : Business & Economics
ISBN :
Book Description
Fundamentals of Business-to-Business Marketing
Author : Michael Kleinaltenkamp
Publisher : Springer
Page : 319 pages
File Size : 27,8 MB
Release : 2015-03-02
Category : Business & Economics
ISBN : 3319124633
Book Description
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Organizational Behavior
Author : Dorothy Marcic
Publisher :
Page : 420 pages
File Size : 10,36 MB
Release : 1990
Category : Business & Economics
ISBN : 9780314718655
