Otto Kleppner's Advertising Procedure
Author : Otto Kleppner
Publisher : Prentice Hall
Page : 665 pages
File Size : 49,8 MB
Release : 1986-01-01
Category : Advertising
ISBN : 9780136432975
Author : Otto Kleppner
Publisher : Prentice Hall
Page : 665 pages
File Size : 49,8 MB
Release : 1986-01-01
Category : Advertising
ISBN : 9780136432975
Author : Russell
Publisher :
Page : pages
File Size : 32,94 MB
Release : 1998
Category :
ISBN :
Author : Otto Kleppner
Publisher : Prentice Hall
Page : 782 pages
File Size : 13,98 MB
Release : 1973
Category : Business & Economics
ISBN :
Author : Otto Kleppner
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 685 pages
File Size : 45,76 MB
Release : 1984
Category : Advertising
ISBN : 9780130180773
Author : Thomas Russell
Publisher :
Page : 744 pages
File Size : 29,22 MB
Release : 1990
Category : Business & Economics
ISBN :
Author : W. Ronald Lane
Publisher : Prentice Hall
Page : 0 pages
File Size : 23,83 MB
Release : 2011
Category : Advertising
ISBN : 9780136110828
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Author : Thomas Russell
Publisher :
Page : 350 pages
File Size : 49,28 MB
Release : 1986
Category : Advertising
ISBN : 9780136432630
Author : Otto Kleppner
Publisher :
Page : 676 pages
File Size : 27,57 MB
Release : 1983
Category : Business & Economics
ISBN :
Author : Otto Kleppner
Publisher :
Page : 308 pages
File Size : 16,35 MB
Release : 1983
Category : Advertising
ISBN :
Author : Otto Kleppner
Publisher :
Page : 180 pages
File Size : 38,99 MB
Release : 1983
Category : Advertising
ISBN :