Author : Ken Kerrigan
Publisher : Emerald Group Publishing
Page : 120 pages
File Size : 37,90 MB
Release : 2020-08-17
Category : Business & Economics
ISBN : 1839095962
In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Author : Edward L. Bernays
Publisher :
Page : 168 pages
File Size : 44,40 MB
Release : 1961
Category : Large type books
ISBN :
Author : Ken Kerrigan
Publisher : Emerald Group Publishing
Page : 80 pages
File Size : 29,3 MB
Release : 2020-08-17
Category : Business & Economics
ISBN : 1839095989
In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Author : Brian Solis
Publisher : FT Press
Page : 463 pages
File Size : 45,5 MB
Release : 2009-02-19
Category : Business & Economics
ISBN : 0137011261
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Author : Alexander V. Laskin
Publisher : Routledge
Page : 0 pages
File Size : 16,86 MB
Release : 2024-11-11
Category : Business & Economics
ISBN : 9781032730936
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Author : Gini Dietrich
Publisher : Pearson Education
Page : 165 pages
File Size : 36,26 MB
Release : 2014
Category : Business & Economics
ISBN : 078974886X
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author : E. W. Brody
Publisher :
Page : 359 pages
File Size : 17,54 MB
Release : 1995
Category :
ISBN :
Author : Robert L. Heath
Publisher : SAGE
Page : 820 pages
File Size : 44,42 MB
Release : 2001
Category : Business & Economics
ISBN : 9781412909549
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author : Edward L. Bernays
Publisher : Rosen Publishing Group
Page : 143 pages
File Size : 36,71 MB
Release : 1979-01-01
Category : Public relations
ISBN : 9780823904433
Defines public relations and outlines opportunities in the field. Also discusses, the aptitudes and training necessary to the making of a good public relations practitioner.
Author : Elizabeth L. Toth
Publisher : Routledge
Page : 656 pages
File Size : 49,64 MB
Release : 2009-03-04
Category : Business & Economics
ISBN : 1135250693
The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
