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Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package

Author : Randy Bobbitt

Publisher : Pearson

Page : 288 pages

File Size : 17,18 MB

Release : 2013

Category : Business & Economics

ISBN : 9780205943593

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Book Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card



Public Relations in the Digital Age, 1Ce

Author : Tom Kelleher

Publisher :

Page : 456 pages

File Size : 38,66 MB

Release : 2020-01-15

Category :

ISBN : 9780199029914

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Book Description

The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.



Digital Roots

Author : Gabriele Balbi

Publisher : Walter de Gruyter GmbH & Co KG

Page : 295 pages

File Size : 49,93 MB

Release : 2021-09-07

Category : History

ISBN : 3110740281

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Book Description

As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.



Militant Islam

Author : Stephen Vertigans

Publisher : Routledge

Page : 220 pages

File Size : 17,54 MB

Release : 2008-10-30

Category : Political Science

ISBN : 1134126395

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Book Description

Militant Islam provides a sociological framework for understanding the rise and character of recent Islamic militancy. It takes a systematic approach to the phenomenon and includes analysis of cases from around the world, comparisons with militancy in other religions, and their causes and consequences. The sociological concepts and theories examined in the book include those associated with social closure, social movements, nationalism, risk, fear and ‘de-civilising’. These are applied within three main themes; characteristics of militant Islam, multi-layered causes and the consequences of militancy, in particular Western reactions within the ‘war on terror’. Interrelationships between religious and secular behaviour, ‘terrorism’ and ‘counter-terrorism’, popular support and opposition are explored. Through the examination of examples from across Muslim societies and communities, the analysis challenges the popular tendency to concentrate upon ‘al-Qa’ida’ and the Middle East. This book will be of interest to students of Sociology, Political Science and International Relations, in particular those taking courses on Islam, religion, terrorism, political violence and related regional studies.



Global Trends

Author : National Intelligence Council and Office

Publisher : Createspace Independent Publishing Platform

Page : 80 pages

File Size : 50,27 MB

Release : 2017-02-17

Category :

ISBN : 9781543054705

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Book Description

This edition of Global Trends revolves around a core argument about how the changing nature of power is increasing stress both within countries and between countries, and bearing on vexing transnational issues. The main section lays out the key trends, explores their implications, and offers up three scenarios to help readers imagine how different choices and developments could play out in very different ways over the next several decades. Two annexes lay out more detail. The first lays out five-year forecasts for each region of the world. The second provides more context on the key global trends in train.



The School and Community Relations

Author : Edward H. Moore

Publisher : Pearson Educacion

Page : 320 pages

File Size : 13,77 MB

Release : 2012-07

Category : Communication in education

ISBN : 9780133154962

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Book Description

For prospective and current educational administrators learning about school and community relations. A well-researched text that presents school officials with information on how to establish effective relationships in the school community. This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text's authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.



Managed by the Markets

Author : Gerald F. Davis

Publisher : OUP Oxford

Page : 328 pages

File Size : 35,39 MB

Release : 2009-03-26

Category : Business & Economics

ISBN : 0191607584

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Book Description

The current economic crisis reveals just how central finance has become to American life. Problems with obscure securities created on Wall Street radiated outward to threaten the retirement security of pensioners in Florida and Arizona, the homes and college savings of families in Detroit and Southern California, and ultimately the global economy itself. The American government took on vast new debt to bail out the financial system, while the government-owned investment funds of Kuwait, Abu Dhabi, Malaysia, and China bought up much of what was left of Wall Street. How did we get into this mess, and what does it all mean? Managed by the Markets explains how finance replaced manufacturing at the center of the American economy and how its influence has seeped into daily life. From corporations operated to create shareholder value, to banks that became portals to financial markets, to governments seeking to regulate or profit from footloose capital, to households with savings, pensions, and mortgages that rise and fall with the market, life in post-industrial America is tied to finance to an unprecedented degree. Managed by the Markets provides a guide to how we got here and unpacks the consequences of linking the well-being of society too closely to financial markets.



Precarious Work

Author : Arne L. Kalleberg

Publisher : Emerald Group Publishing

Page : 477 pages

File Size : 15,20 MB

Release : 2017-12-08

Category : Business & Economics

ISBN : 1787432882

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Book Description

This volume presents original theory and research on precarious work in various parts of the world, identifying its social, political and economic origins, its manifestations in the USA, Europe, Asia, and the Global South, and its consequences for personal and family life.



Handbook of Diversity Issues in Health Psychology

Author : Pamela M. Kato

Publisher : Springer Science & Business Media

Page : 453 pages

File Size : 32,72 MB

Release : 2007-07-27

Category : Psychology

ISBN : 0585275726

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Book Description

The field of health psychology has grown dramatically in the last decade, with exciting new developments in the study of how psychological and psychosocial processes contribute to risk for and disease sequelae for a variety of medical problems. In addition, the quality and effectiveness of many of our treatments, and health promotion and disease prevention efforts, have been significantly enhanced by the contributions of health psychologists (Taylor, 1995). Unfortunately, however, much of the theo rizing in health psychology and the empirical research that derives from it continue to reflect the mainstream bias of psychology and medicine, both of which have a primary focus on white, heterosexual, middle-class American men. This bias pervades our thinking despite the demographic heterogeneity of American society (U. S. Bureau of the Census, 1992) and the substantial body of epidemiologic evidence that indicates significant group differences in health status, burden of morbidity and mortality, life expectancy, quality of life, and the risk and protective factors that con tribute to these differences in health outcomes (National Center for Health Statistics, 1994; Myers, Kagawa-Singer, Kumanyika, Lex, & M- kides, 1995). There is also substantial evidence that many of the health promotion and disease prevention efforts that have proven effective with more affluent, educated whites, on whom they were developed, may not yield comparable results when used with populations that differ by eth nicity, social class, gender, or sexual orientation (Cochran & Mays, 1991; Castro, Coe, Gutierres, & Saenz, this volume; Chesney & Nealey, this volume).



Understanding International Relations

Author : Chris Brown

Publisher : Red Globe Press

Page : 0 pages

File Size : 14,66 MB

Release : 2009-04-15

Category : Political Science

ISBN : 9780230213104

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Book Description

The fourth edition of this well-established and popular introductory textbook has been updated to cover recent developments in the field of International Relations and world events, whilst still navigating the complexities of the discipline for new students. Brown and Ainley provide systematic coverage of the classical concerns of International Relations theory - power, national interest, foreign policy and war - alongside analysis of the impact of globalization on security, governance and the world economy. The authors actively avoid using a singular theoretical lens to conduct their survey, instead evaluating and using many throughout this book to further illustrate the nuances of the discipline. This is all while maintaining the focus on the discipline’s focus on real world events, with case studies ranging from the recent rise of China and Russia to the global economic downturn, to teach students how the discipline can be applied to understanding the central and difficult questions that the world faces today. Clear and accessible, but also critical and penetrating, this book is an essential text for undergraduate International Relations students today.