Social Marketing for Public Health


Book Description

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev




Public Health: A Very Short Introduction


Book Description

Public health is a term much used in the media, by health professionals, and by activists. At the national or the local level there are ministries or departments of public health, whilst international agencies such as the World Health Organisation promote public health policies, and regional organisations such as the European Union have public health funding and policies. But what do we mean when we speak about 'public health'? In this Very Short Introduction Virginia Berridge explores the areas which fall under the remit of public health, and explains how the individual histories of different countries have come to cause great differences in the perception of the role and responsibilities of public health organisations. Thus, in the United States litigation on public health issues is common, but state involvement is less, while some Scandinavian countries have a tradition of state involvement or even state ownership of industries such as alcohol in connection with public health. In its narrowest sense, public health can refer to the health of a population, the longevity of individual members, and their freedom from disease, but it can also be anticipatory, geared to the prevention of illness, rather than simply the provision of care and treatment. In the way public health deals with healthy as well as sick people it is therefore a separate concept from health services, which deal with the sick population. Drawing on a wide range of international examples, Berridge demonstrates the central role of history to understanding the amorphous nature of public health today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.




The Future of the Public's Health in the 21st Century


Book Description

The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.




Theory at a Glance


Book Description




Essentials of Health Care Marketing


Book Description

"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition




Marketing Health Behavior


Book Description

This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily apparent to us that there were many things people could do to improve their health. Some of these were preventive behaviors, whereas others were much more therapeutic or rehabilitative in nature. Put another way, there were specific well-known behavioral strategies that people could use to maintain or regain their good health. Yet despite our good intentions, enthusiasm, and considerable efforts, something was wrong. People dropped out of therapy or failed to follow behavioral prescriptions. Workshops and clinics were half-empty. If people would attend workshops or follow therapeutic programs, their health would benefit. Yet in our experience and in the experience of most of our colleagues, compliance to treatment programs was a major problem. Faced with such a situation, it is easy to blame the victim-in this case the client. It is common to hear therapists talk of poorly motivated clients, complain that people are just not interested in improving their health, or even speculate about people's self-destructive tendencies. Although this may be comforting to the thera pist, it does very little to solve the problem. What was needed was an approach to improve adherence to therapeutic programs rather than comforting excuses for their failure. It is in this context that we became exposed to the area of social marketing.




The Handbook of Lesbian, Gay, Bisexual, and Transgender Public Health


Book Description

Get the comprehensive resource for LGBT public health issues! Public health services for sexual minorities have suffered from practitioners’ lack of knowledge about sexual or gender orientation, specific health concerns, and inherent system homophobia and heterosexism. The Handbook of Lesbian, Gay, Bisexual, and Transgender Public Health: A Practitioner’s Guide to Service provides a unique focus on LGBT public health, offering positive direction for practitioners looking for guidance in methods to ensure a healthy community for all while taking into consideration the special needs of sexual minorities. Ignorance and fear by both practitioners and LGBT clients leads to less-than-optimum public health services. The Handbook of Lesbian, Gay, Bisexual, and Transgender Public Health extensively discusses these issues clearly, working to foster cultural competency among public health professionals. This book lays the groundwork for better understanding of LGBT health issues and their relationship to overall public health, then delves into the research on how incorporating LGBT cultural competency can improve academic institutions and continuing education programs. The problem of providing health care access and the health issues burdening each segment of the LGBT community are discussed in detail, all with a focus on providing effective solutions to tough challenges. Clear strategies are also presented for improving city, county, state, and national public health infrastructures and policies. The issue of productive and safe work environments in business and the private sector for LGBT individuals is addressed, along with a close look at the advantages—and pitfalls—of media and Internet resources. Many chapters are illustrated with tables and diagrams; each chapter is exhaustively referenced, includes useful lists of selected resources, and asks questions to spark thought on the issues as they pertain to the reader's circumstances. The Handbook of Lesbian, Gay, Bisexual, and Transgender Public Health discusses: the inequities in health care for LGBT people overt prejudice, discrimination, disdain, or outright denial of services assumption by health professionals of risk factors based on sexual or gender orientation rather than individual behaviors and health history unwitting expression of biases of many public health practitioners the effect of social stigma on public health care services LGBT cultural competency framework for institutions of higher learning and professional organizations LGBT awareness, sensitivity, and competency training sexually transmitted diseases reproductive cancers intimate partner violence noncommunicable diseases among gay and bisexual men ’down low’ behavior (avowed straight men with spouses having sex with other men) as public health issue AIDS-related malignancies transsexuals and transphobia hormonal therapy sex reassignment surgery (SRS) mental health needs of transsexuals, cross-dressers, and intersex individuals barriers to health care access insurance systems confidentiality of medical records substance use health care issues for LGBT youth and young adults health care needs of LGBT elders recommendations for improvement of health and welfare services The Handbook of Lesbian, Gay, Bisexual, and Transgender Public Health is a one-of-a-kind resource for LGBT public health issues, essential for public health professionals, practitioners, health services professionals, substance abuse counselors, disease intervention specialists, public health advisors, community health service administrators, community based agencies, and community health nurses. Educators in community hea




Public Health Branding


Book Description

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.




GRASPED Nutrition and Public Health


Book Description

“GRASPED Nutrition and Public Health: A Marketer's Guide to the Wellness Industry" is an essential compilation for marketers navigating the rapidly expanding wellness sector. This collection provides a thorough exploration of the intersection between nutrition, public health, and marketing, offering invaluable insights into consumer health trends, dietary preferences, and the societal shift towards preventative healthcare. It guides marketers through the complexities of promoting nutritional products and wellness services, emphasizing the importance of credibility, scientific substantiation, and consumer education. By delving into strategies for effectively reaching health-conscious consumers, this guide equips marketers with the tools needed to successfully contribute to public health initiatives while achieving business goals. The wellness industry is at the forefront of a global movement towards healthier living, and marketers play a pivotal role in shaping its trajectory. “GRASPED Nutrition and Public Health: A Marketer's Guide to the Wellness Industry" introduces marketers to the critical aspects of promoting health and nutrition in a way that resonates with today’s consumers. This guide highlights the importance of aligning marketing strategies with the latest research and public health guidelines to build trust and authority in the wellness space. It sets the foundation for creating impactful campaigns that not only drive consumer engagement and sales but also contribute positively to the overall health of the community. Through a blend of ethical marketing practices and a deep understanding of the wellness consumer, this introduction lays the groundwork for meaningful connections between brands and their audiences in the pursuit of health and well-being. The unique selling proposition of “GRASPED Nutrition and Public Health: A Marketer's Guide to the Wellness Industry" lies in its specialized focus on the ethical and effective marketing of nutrition and wellness products. Unlike generic marketing resources, this guide delves deeply into the specific challenges and opportunities of the wellness sector, offering a nuanced understanding of how to engage with health-conscious consumers. It stands out by advocating for marketing strategies that are not only commercially successful but also socially responsible, emphasizing the importance of contributing to public health. For marketers aiming to make a genuine impact in the wellness industry, this guide offers a comprehensive, research-backed roadmap for navigating the delicate balance between achieving business objectives and promoting the public good.




Three Facets of Public Health and Paths to Improvements


Book Description

Three Facets of Public Health and Paths to Improvements provides an overview on how specific indicators like the environment, culture and behavior play a role in developing improved outcomes for public health in local, regional, national and global health policy and concerns. Divided into three sections, the book examines the impact of the environment and social determinants on public health. It also illustrates the interrelation of these facets as predictors of public health, explores their institutional, organizational and individual impacts, and considers the way multiple stakeholders must engage to improve conditions that impact health. The book utilizes various research methods, including fundamental, systematics, qualitative and quantitative. Readers can use the information to inform future research and better understand an existing health problem and outcomes. - Offers a multisectoral (MSA) approach to understanding environmental, behavioral and social facets of public health - Includes an expert analysis (e.g., qualitative, quantitative) approach in relation to policy and existing problems - Combines an analytic approach with educational presentation to engage diverse readership