USITC Publication


Book Description




Global Vision


Book Description

Global Vision: How Companies Can Overcome the Pitfalls of Globalization addresses the business challenges that globalization poses. It will help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as they expand globally. For managers of large multinationals, managers of emerging companies with global aspirations, or anyone generally interested in globalization and global management, this book equips the reader with innovative tools to solve the most complex challenges facing global companies. It can help prepare a company not only for global growth, but also for profitable ongoing global operations.





Book Description




Optics and Photonics


Book Description

Optics and photonics technologies are ubiquitous: they are responsible for the displays on smart phones and computing devices, optical fiber that carries the information in the internet, advanced precision manufacturing, enhanced defense capabilities, and a plethora of medical diagnostics tools. The opportunities arising from optics and photonics offer the potential for even greater societal impact in the next few decades, including solar power generation and new efficient lighting that could transform the nation's energy landscape and new optical capabilities that will be essential to support the continued exponential growth of the Internet. As described in the National Research Council report Optics and Photonics: Essential Technologies for our Nation, it is critical for the United States to take advantage of these emerging optical technologies for creating new industries and generating job growth. The report assesses the current state of optical science and engineering in the United States and abroad-including market trends, workforce needs, and the impact of photonics on the national economy. It identifies the technological opportunities that have arisen from recent advances in, and applications of, optical science and engineering. The report also calls for improved management of U.S. public and private research and development resources, emphasizing the need for public policy that encourages adoption of a portfolio approach to investing in the wide and diverse opportunities now available within photonics. Optics and Photonics: Essential Technologies for our Nation is a useful overview not only for policymakers, such as decision-makers at relevant Federal agencies on the current state of optics and photonics research and applications but also for individuals seeking a broad understanding of the fields of optics and photonics in many arenas.







China’s Global Vision and Actions


Book Description

This insightful book examines the growing role of China on the global stage by gauging the varying reactions of international spectators to Beijing’s hugely significant Belt and Road Initiative. Laced with detailed empirical studies and an array of illustrative maps, Peter Rimmer assesses the domestic impact of the Initiative thus far and offers an astute appraisal of the imperial connotations of Beijing’s global logistical project.




Entrepreneurial Marketing and International New Ventures


Book Description

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.




Technological Trends in the AI Economy


Book Description

This book is devoted to the study of artificial intelligence from a new perspective – not just a technology but a social institution with complex social connections and relationships. The book systematically highlights technological trends of the artificial intelligence economy and considers all the components of its cascade effect with an overview of international experience and substantiation of promising ways of adapting to the modern stage of technological transit of economic systems. The cascade effect is understood as a chain of interdependent events that are triggered as artificial intelligence takes root in society and the economy. Among the technological trends (current areas of the practical application of artificial intelligence), highlighted in the book, are “smart” homes, digital regions, the use of artificial intelligence to ensure cybersecurity, as well as the optimization of business processes based on artificial intelligence. The book interprets the economics of artificial intelligence as a result of the transition to a digital technological order. A review of modern experience and regulatory perspectives of the institutionalization of the artificial intelligence economy is carried out. The legal framework for combating cyber threats in the artificial intelligence economy has been determined. The promising frameworks for using artificial intelligence in various branches of industry are presented. The book provides practical examples, case studies and proposed frameworks for using AI in various sectors of the economy, which allows using the book as a practical guide to managing the artificial intelligence economy.




International Business Strategy in Complex Markets


Book Description

In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.