Book Description
If you're an account management professional, whether you're in the agency world or not, this book is for you. Whether you're new to the account management profession or an experienced professional, this book will help you navigate the critical fundamentals to account management. You'll learn not only what it takes to be successful, but what it takes to perform at a high-level. You'll learn how to best work with clients, develop efficient operating strategies, how you can grow your career in the profession, and what it means to be a leader in account management.