› › Participation In Public And Social Media Interactions

Participation in Public and Social Media Interactions

Author : Marta Dynel

Publisher :

Page : 0 pages

File Size : 11,65 MB

Release : 2015

Category : Communication and technology

ISBN : 9789027256614

Get eBook

Book Description

This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.



Participation in Public and Social Media Interactions

Author : Marta Dynel

Publisher : John Benjamins Publishing Company

Page : 292 pages

File Size : 13,66 MB

Release : 2015-02-15

Category : Language Arts & Disciplines

ISBN : 9027268940

Get eBook

Book Description

This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.



Social Media in the Public Sector

Author : Ines Mergel

Publisher : John Wiley & Sons

Page : 324 pages

File Size : 48,89 MB

Release : 2012-10-30

Category : Business & Economics

ISBN : 1118109945

Get eBook

Book Description

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)



The Handbook of Communication Engagement

Author : Kim A. Johnston

Publisher : John Wiley & Sons

Page : 603 pages

File Size : 40,16 MB

Release : 2018-04-27

Category : Business & Economics

ISBN : 1119167515

Get eBook

Book Description

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.



Social Media and Public Relations

Author : Judy Motion

Publisher : Routledge

Page : 258 pages

File Size : 12,13 MB

Release : 2015-11-19

Category : Business & Economics

ISBN : 1135005982

Get eBook

Book Description

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book



On the Interactions of News Media, Interpersonal Communication, Opinion Formation, and Participation

Author : Joohoan Kim

Publisher : Universal-Publishers

Page : 352 pages

File Size : 27,84 MB

Release : 1997-12

Category : Language Arts & Disciplines

ISBN : 1581120109

Get eBook

Book Description

Deliberative democracy can be defined as a political system based on citizens' voluntary and free discussions on public issues. Most scholars have discussed deliberative democracy within normative boundaries. However, based primarily on Katz's interpretation of Tarde, this study finds the concept of public sphere a useful framework for operationalizing the normative concept of deliberative democracy, since the four components of the public sphere-news media use, interpersonal communication, opinion formation, and political participation-provide us with empirically testable categories. This study tests the validity of theories of deliberative democracy through examining the inter-relationships among the four components of the public sphere. Methodologically, it includes a set of 63 items to probe where people talk and what they talk about in their daily life. An experimental treatment (a "stop-and-talk" question) is also included in the survey to simulate the effects of real conversation. Through a set of data gathered from a nationwide survey, sufficient evidence was found to support the basic hypotheses: (1) news media use encourages people to have political conversation, (2) news media use and political conversation tend to enhance the quality of opinions (measured by consistency, opinionation, and consideredness), (3) news media use, political conversation, and enhanced opinions encourage political participation. The significance of this study is that: (1) unlike other media effects studies, its dependent variables are not just of opinion positions or attitude changes, but also opinion quality; (2) it does not consider media alone, but deals with the combined effects of interpersonal communication (conversation) and mass media (news media use); (3) it combines an experimental design with a nationwide survey; and (4) it assumes that the effects of mass media do not stop at people's attitudes, but are extended to their activities.



Customer Engagement

Author : Roderick J. Brodie

Publisher : Routledge

Page : 315 pages

File Size : 13,69 MB

Release : 2015-12-14

Category : Business & Economics

ISBN : 1317533151

Get eBook

Book Description

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.



Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media

Author : Adria, Marco

Publisher : IGI Global

Page : 534 pages

File Size : 27,61 MB

Release : 2016-11-22

Category : Political Science

ISBN : 1522510826

Get eBook

Book Description

New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. As new social technologies are being utilized in a variety of ways, the public is able to interact more effectively in activities within their communities. The Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media addresses opportunities and challenges in the theory and practice of public involvement in social media. Highlighting various communication modes and best practices being utilized in citizen-involvement activities, this book is a critical reference source for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.



Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 40,81 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

Get eBook

Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.



The Discourse of Public Participation Media

Author : Joanna Thornborrow

Publisher : Routledge

Page : 210 pages

File Size : 27,99 MB

Release : 2014-11-20

Category : Social Science

ISBN : 131757995X

Get eBook

Book Description

The Discourse of Public Participation Media takes a fresh look at what ‘ordinary’ people are doing on air – what they say, and how and where they get to say it. Using techniques of discourse analysis to explore the construction of participant identities in a range of different public participation genres, Joanna Thornborrow argues that the role of the ‘ordinary’ person in these media environments is frequently anything but. Tracing the development of discourses of public participation media, the book focusses particularly on the 1990s onwards when broadcasting was expanding rapidly: the rise of the TV talk show, increasing formats for public participation in broadcast debate and discussion, and the explosion of reality TV in the first decade of the 21st century. During this period, traditional broadcasting has also had to move with the times and incorporate mobile and web-based communication technologies as new platforms for public access and participation - text and email as well as the telephone - and an audience that moves out of the studio and into the online spaces of chat rooms, comment forums and the ‘twitterverse’. This original study examines the shifting discourses of public engagement and participation resulting from these new forms of communication, making it an ideal companion for students of communication, media and cultural studies, media discourse, broadcast talk and social interaction.