Book Description
Includes bibliographical references and index
Author : William R. Darden
Publisher : North Holland
Page : 520 pages
File Size : 48,21 MB
Release : 1983
Category : Business & Economics
ISBN :
Includes bibliographical references and index
Author : Torben Hansen
Publisher : Springer Science & Business Media
Page : 132 pages
File Size : 47,61 MB
Release : 2006-04-18
Category : Business & Economics
ISBN : 1402079559
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Author : Edgar A. Pessemier
Publisher :
Page : 69 pages
File Size : 18,95 MB
Release : 1980
Category : Department stores
ISBN :
Author : William R. Darden
Publisher :
Page : 323 pages
File Size : 35,18 MB
Release : 1989
Category : Consumer behavior
ISBN :
Author : Kim Peterson
Publisher :
Page : 378 pages
File Size : 17,48 MB
Release : 1984
Category : Consumers
ISBN :
Author : Joachim Zentes
Publisher : Springer Science & Business Media
Page : 441 pages
File Size : 15,32 MB
Release : 2012-02-02
Category : Business & Economics
ISBN : 3834967408
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
Author : Thiagarajan Thiruvenkadam
Publisher :
Page : 0 pages
File Size : 27,52 MB
Release : 2013-09-16
Category :
ISBN : 9783659460265
Author :
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Page : pages
File Size : 38,13 MB
Release :
Category : Technology & Engineering
ISBN :
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
Author : William R. Darden
Publisher :
Page : 323 pages
File Size : 21,43 MB
Release : 1989*
Category :
ISBN :
Author : Gongjian Kan
Publisher : LAP Lambert Academic Publishing
Page : 216 pages
File Size : 48,48 MB
Release : 2013-01
Category : Consumer behavior
ISBN : 9783659315206
The increasing saturation of retail markets in developed countries and the resulting fierce competition within their borders pushes global retailers to seek overseas markets. A comparison of different retailers' responses to different environment points to some effective implications for global retailers. Most COO studies have been conducted with respect to physical products, whereas research on the COO effect for services is very limited. Therefore, exploring the effect of COO of a retailer on the patronage intention and further understanding the difference of COO effect on retail patronage behavior between different cultures is of great significance to understand the determinants of retailers' loyal patronage behavior. This book firstly explores the experiences and lessons learned from global retailers' operations in East Asian countries followed by discussing the cross-cultural effect of country image on consumers' hypermarket store patronage intentions. The research findings should be especially useful to global retail managers in formulating their international marketing strategies, or anyone else who are interested in the cross-cultural study in retailing field.