Financial Performance Representations


Book Description

This book sheds light on all aspects of earnings claims, including defining what an earnings claim really is, the origins of its regulation under the franchise disclosure laws, how a franchisor should prepare an earnings claim, how a franchisee should use an earnings claim, how a franchisee may attack lawful and unlawful earnings claims, how a franchisor may defend against such attacks, and how the government franchise enforcement authorities, investigate unlawful earnings claim activity.




He Which Is Accused


Book Description

The Masonic Service Association, August 2, 1948.




Catcher in the Wry


Book Description

Outrageous but true stories of baseball.




The Michiganensian


Book Description







Diet Right for Your Personality Type


Book Description

"Health and fitness trainer and co-star of NBC's The Biggest Loser Jen Widerstrom's groundbreaking weight-loss program to help readers drop pounds with a customized approach based on eating right for their personality type"--




The Human Journalist


Book Description

Willis examines the many orientations and perspectives of reporters that gather and present the news of the day. Debunking the notion that there are limited perspectives journalists may use, Willis examines up to 15 different orientations that reporters bring to their work. These perspectives run the gamut, from the traditional approach of distancing oneself completely from events and people involved to becoming part of the story's fabric to ascertain the story's true essence. Willis also suggests that, for many stories, it is wholly appropriate for journalists to feel what a non-professional would experience at such an event, and to allow those emotions to fuel the reporting and writing of the story. Several examples are discussed in detail, including the coverage of the bombing of the Alfred P. Murrah Federal Building in Oklahoma City on April 19, 1995, and the terrorist attacks of September 11, 2001.