Book Description

Principles of External Business Environment Analyzability in an Organizational Context, by Bruno F. Abrantes, is a groundbreaking work on the topic of business environmental analysis (BEA) within strategic management. Abrantes provides a comprehensive overview of the evolution of management theory, narrowing the focus to organizational management and strategic management , and delving into the intricacies of business environments. He introduces the tenets of philosophy of management and analyzability, exploring a wide range of analytical models and decision-making strategies, and offering over 50 models applicable to BEAP, along with suggestions for an additional 50 models for decision- making and project management. This book is an essential resource for university and college students in business, economics, and marketing, particularly those taking a strategic management course. It provides a deep understanding of BEAP design and a critical sense for the philosophical questions behind analyzability in decision- making. Moreover, it is a valuable reference source for management consultants and strategists looking to expand their horizons beyond their department or consultancy company. Topics covered in the book include black swans, environmental forecasting, future thinking, scenario planning, VUCA, and wild card, among others. Principles of External Business Environment Analyzability in an Organizational Context is a must-read for anyone seeking to excel in the critical field of business environmental analysis.