Persuade, Don’t Preach: Restoring Civility across the Political Divide


Book Description

Would you like to have Thanksgiving without yelling at your uncle about politics? How about spending the day with your in-laws on the opposite side of the aisle without walking on eggshells? Your best friend from high school? Your neighbor? The list goes on. Persuade, Don’t Preach gives you tools to have productive conversations with those you don’t agree with. Description As a society, we’ve become so polarized, we barely know how to talk to each other anymore. When we disagree, we often preach. And then the other person freezes or explodes. We wind up even more polarized than we were to begin with. What’s the key to get past this? It all comes down to persuading instead of preaching. Karen Tibbals distills the latest social science research to create a practical plan for talking to others in a respectful way — a way that enables people to get past their differences. Persuade, Don’t Preach explains why people differ, why particular groups of people focus on certain issues, and why what the typical tactics simply don’t work. This knowledge will foster empathy and help you develop a plan for approaching people you disagree with in a way that restores civility and allows them to listen.




Persuade, Don't Preach


Book Description

Our polarized society doesn't know how to talk to one another. We can't even listen to each other, because we get so upset. We are frozen. This pulls us further apart. So we end up yelling at each other. We preach and don't convince anyone of anything.How can we get past this? In her new book, Karen Tibbals distills the latest social science research to create a practical plan for how to talk to one another in a way that is respectful and civil. This book will help you understand why people differ and why what we are doing now isn't working. You will understand why certain issues are seized up by certain factions and help you develop a plan for how to approach people you disagree with in such a way they they will be able to listen.




Wrath


Book Description

Anger now dominates American politics. It wasn’t always so. “Happy Days Are Here Again” was FDR’s campaign song in 1932. By contrast, candidate Kamala Harris’s 2020 campaign song was Mary J. Blige’s “Work That” (“Let ‘em get mad / They gonna hate anyway”). Both the left and right now summon anger as the main way to motivate their supporters. Post-election, both sides became even more indignant. The left accuses the right of “insurrection.” The right accuses the left of fraud. This is a book about how we got here—about how America changed from a nation that could be roused to anger but preferred self-control, to a nation permanently dialed to eleven. Peter W. Wood, an anthropologist, has rewritten his 2007 book, A Bee in the Mouth: Anger in America, which predicted the new era of political wrath. In his new book, he explains how American culture beginning in the 1950s made a performance art out of anger; how and why we brought anger into our music, movies, and personal lives; and how, having step by step relinquished our old inhibitions on feeling and expressing anger, we turned anger into a way of wielding political power. But the “angri-culture,” as he calls it, doesn’t promise happy days again. It promises revenge. And a crisis that could destroy our republic.




Beyond Contempt


Book Description

A guide to productive dialogue across ideological divides with practical tools for building trust, defusing hostility, and approaching hot-button topics. With the election of President Biden, many liberals thought that the world of political discourse would somehow go back to normal. But the continued extremism of Republican politicians and conservative pundits has only stoked the flames of progressive disdain in ways that make it harder than ever to engage in civil debate. In Beyond Contempt, Erica Etelson shows us how to communicate effectively across the political divide without soft-pedaling our beliefs—or playing into the hands of divisive politicians. Using Powerful Non-Defensive Communication skill sets, we can express ourselves in ways that inspire open-minded consideration instead of triggering defensive reactions. With detailed instruction and helpful examples, Etelson demonstrates how we can open hearts and minds in unexpected ways.




Marketing Landmines


Book Description

What is a marketing landmine? What are Ethical Frames? What are the six Ethical Zones? The answers to these questions provide a groundbreaking new way to use emotional branding to reach your target and increase sales.It has long been accepted that brands should be politically neutral. But with political polarization at an all-time high, everything is changing. The current wisdom is that brands must pick a side or risk irrelevance. Take Nike for example. They chose Colin Kaepernick's side, and the brand gained consumers in its chosen market. These days, brands are being encouraged to choose a side. But this is also a potential minefield. Over the past two decades, the Conservative and Liberal armies have sprinkled the marketing landscape with marketing landmines. If you know how to plot a successful course through these landmines, you can propel your brand forward. If you don't, you can kill it. This explosive book will show you how to use these landmines to your brand's benefit.Drawing on academic research, Karen Tibbals explains how to use a methodology called Ethical Frames to find your way around these potential explosions. You'll learn how people operate in Ethical Zones and how to understand which Ethical Zones influence your customers. This bombshell knowledge gives you the keys to emotionally brand your products or services in the way that works for your particular customer base. Understanding the nuances of the cultural landscape and the emotional factors that comprise it can be the difference between victory and defeat. About the AuthorDrawing on her three-decade career in Strategy and Research, working with more than 20 brands, and launching two billion-dollar brands, Karen Tibbals has been studying political polarization and its relationship to branding for years. Karen has developed tools to diagnose the problem in markets and created the concept of Ethical Frames-a technique for uncovering a way forward for your brand, so you can use that energy to take emotional branding to the next level.




Compassion (&) Conviction


Book Description

Have you ever felt too progressive for conservatives, but too conservative for progressives? It's easy for faithful Christians to grow disillusioned with civic engagement or fall into tribal extremes. Representing the AND Campaign, the authors of this book lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity.




Words That Work


Book Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.







A Patriot's History of the United States


Book Description

For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.




A Woman Who Defends All the Persons of Her Sex


Book Description

During the oppressive reign of Louis XIV, Gabrielle Suchon (1632–1703) was the most forceful female voice in France, advocating women’s freedom and self-determination, access to knowledge, and assertion of authority. This volume collects Suchon’s writing from two works—Treatise on Ethics and Politics (1693) and On the Celibate Life Freely Chosen; or, Life without Commitments (1700)—and demonstrates her to be an original philosophical and moral thinker and writer. Suchon argues that both women and men have inherently similar intellectual, corporeal, and spiritual capacities, which entitle them equally to essentially human prerogatives, and she displays her breadth of knowledge as she harnesses evidence from biblical, classical, patristic, and contemporary secular sources to bolster her claim. Forgotten over the centuries, these writings have been gaining increasing attention from feminist historians, students of philosophy, and scholars of seventeenth-century French literature and culture. This translation, from Domna C. Stanton and Rebecca M. Wilkin, marks the first time these works will appear in English.