Persuasión en los negocios


Book Description

Saber negociar y persuadir a tu cliente es fundamental para tener éxito en tu negocio. Y esto no tiene nada que ver con engaños o artimañas, sino con saber exponer todos los puntos para que los beneficios de tu producto o servicio queden lo más claros posible, hasta el punto de convencer a tu cliente de que necesita lo que le estás vendiendo. El poder de la persuasión también puede aportar beneficios a tu vida en general, no sólo para vender algo, sino también a la forma en que te posicionas. Saber cómo influir en alguien está relacionado con unos cuantos adjetivos que debes llevar contigo. Ser una persona segura, optimista, positiva, elocuente y creíble.




The Art of Persuasion: From Ancient Greece to Modern Theory


Book Description

This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.




Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas


Book Description

This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists




Idiom Attack Vol. 2 - Doing Business: Ataque de Modismos 2 - Haciendo negocios


Book Description

*** Idiom Attack 2 - Doing Business (Spanish Edition) *** Ataque de Modismos 2 - Haciendo negocios Finally, a proven system to master Business English Idioms and speak like a native in the workplace... ...without breaking the bank or wasting hours of your time, GUARANTEED! Are you confused by common sayings in the English language? Discover the hidden meanings of English idioms to help you communicate with confidence. Are you worried that you’re missing out on the conversation? Do you want to strengthen your English language skills? As ESL educators, Peter Liptak, Matthew Douma, and Jay Douma have decades of teaching experience across the world... After helping classrooms full of students navigate the treacherous waters of the English language, they’ve created a series of books to help you too! Idiom Attack: Doing Business (Spanish Edition) is a densely-packed resource that contains **300+ of the most common and relevant idioms** for living, loving and doing business in North America in both English and Spanish. Through Idiom Attack, you’ll discover definitions, contextualized examples, and practice questions. Before you know it, you’ll be using English language idioms in your own everyday conversations like a native English speaker and impressing people with your business English. In Idiom Attack, you’ll discover: The three-step training process to help you quickly learn new concepts in English with translations in Spanish Easy-to-follow sections separated by topic to help you find exactly what you’re looking for Clear meme-like illustrations to help boost your memorization of idioms and their usage Convenient stories, crosswords, and fill-in-the-blank worksheets at the end of each chapter to improve your English retention and conversational abilities A collection of idioms commonly found in the workplace, and much, much more! Idiom Attack is a must-have tool for ESL learners at intermediate and advanced levels. If you like easy-to-use guides, multi-format approaches to learning, and expert advice, then you’ll love Peter Liptak, Matthew Douma, and Jay Douma’s in-depth look at American idioms. ¡Mejora tu nivel de inglés con modismos esenciales para la conversación diaria gracias a un método de tres pasos que te permite familiarizarte con los modismos y utilizarlos diariamente en forma eficaz! • ¡Añade 300 modismos claves a tu arsenal! • ¡Prepárate en 25 temas con modismos cotidianos! • ¡Aprende rápidamente con un método de tres pasos! Buy Idiom Attack to finally take part in the discussion today! Plus get your MP3 and more helpful resources at IdiomAttack.com.




Diccionario Inglés de Negocios, Comercio Y Finanzas


Book Description

This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.




Business


Book Description

For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e




A Multidisciplinary Approach to Service Encounters


Book Description

In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.




The Leadership Challenge Workshop, 3rd Edition, Revised Participant's Workbook (Spanish)


Book Description

EL LIDERAZGO ES UN ASUNTO DE TODOS ?Esta listo para aprovechar las oportunidades que llevan a obtener resultados extraordinarios? ?Esta listo para inspirar a los demas a so?ar, alentar su participacion activa y estar a su lado cuando las cosas se tornen dificiles? ?Esta listo para liderar? Mas que nunca, nuestras familias, nuestras organizaciones, nuestras naciones y nuestro mundo necesitan personas que esten dispuestas a aceptar este duro desafio. El Taller The Leadership Challenge? (El desafio del liderazgo) le brinda la posibilidad de hacerlo--de tomar la iniciativa, aprovechar las oportunidades y marcar la diferencia. Respaldado por mas de 20 a?os de investigacion original, el Taller The Leadership Challenge? es un proceso de descubrimiento unico e intenso creado por los autores de exitos de ventas, Jim Kouzes y Barry Posner. El Taller desmitifica el concepto de liderazgo y lo aborda como un conjunto de comportamientos que pueden aprenderse. En otras palabras, olvidese de los cargos, los puestos, la jerarquia o la experiencia laboral. El liderazgo esta relacionado con lo que usted hace. Este Libro de tareas del participante esta dise?ado para acompa?arlo en un viaje apasionante para el descubrimiento de uno mismo. Basadas en el celebre modelo Five Practices of Exemplary Leadership? (Las cinco practicas de liderazgo ejemplar) de Kouzes y Posner, las paginas interactivas lo ayudan a descubrir el significado mas profundo de: A medida que avance en este Libro de tareas, pronto descubrira que la experiencia del Taller The Leadership Challenge? es mas que una tipica sesion de capacitacion. Incluso, podria cambiar su vida. LOS AUTORES James M. Kouzes y Barry Z. Posner se encuentran entre los especialistas y educadores mas buscados en la materia del liderazgo y el desarrollo del liderazgo. Han estado trabajando, escribiendo y ense?ando en esta area valiosa por mas de treinta a?os.




Monthly Bulletin


Book Description