Book Description
Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Author : Mary Cross
Publisher : AMACOM/American Management Association
Page : 210 pages
File Size : 23,6 MB
Release : 1987
Category : Business writing
ISBN : 9780814458983
Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Author : Tom Sant
Publisher : AMACOM/American Management Association
Page : 260 pages
File Size : 16,79 MB
Release : 2004
Category : Business & Economics
ISBN : 9780814427583
Use the latest technology and techniques to craft winning proposals.
Author : Royce Kay Murcherson
Publisher :
Page : 286 pages
File Size : 22,4 MB
Release : 2013-08-09
Category : Business & Economics
ISBN : 9781465223555
Each chapter includes questions or exercises and answer key.
Author : Nick Souter
Publisher : Sterling Publishing Company
Page : 158 pages
File Size : 11,34 MB
Release : 2007
Category : Business & Economics
ISBN : 9781402748363
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Author : Maryann V. Piotrowski
Publisher : Harper Collins
Page : 164 pages
File Size : 16,29 MB
Release : 2011-08-23
Category : Language Arts & Disciplines
ISBN : 0062112007
From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.
Author : Trish Hall
Publisher : Liveright Publishing
Page : 224 pages
File Size : 25,32 MB
Release : 2019-06-11
Category : Language Arts & Disciplines
ISBN : 163149306X
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Author : Peter Frederick
Publisher : Pearson UK
Page : 132 pages
File Size : 28,99 MB
Release : 2012-09-26
Category : Business & Economics
ISBN : 0273746162
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Author : Patrick Forsyth
Publisher : How To Books Ltd
Page : 132 pages
File Size : 46,25 MB
Release : 2002
Category : Business & Economics
ISBN : 9781857038439
This is a guide to how to achieve your objectives and raise your profile through effective business writing.
Author : Laura Brown
Publisher : W. W. Norton & Company
Page : 308 pages
File Size : 42,58 MB
Release : 2019-01-29
Category : Language Arts & Disciplines
ISBN : 0393635333
A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely—whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.
Author : D. Joel Whalen
Publisher : SAGE
Page : 284 pages
File Size : 16,58 MB
Release : 1996
Category : Business & Economics
ISBN : 9780761900313
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.