Author : Kathleen Kelly Rummel
Publisher : Chicago : American Library Association
Page : 240 pages
File Size : 14,40 MB
Release : 1983
Category : Language Arts & Disciplines
ISBN :
Author : Cosette N. Kies
Publisher : Scarecrow Press
Page : 220 pages
File Size : 31,28 MB
Release : 2003
Category : Business & Economics
ISBN : 9780810846562
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author : Association of College and Research Libraries. Grassroots Advocacy Toolkit Task Force
Publisher :
Page : 28 pages
File Size : 14,75 MB
Release : 2006
Category : Academic libraries
ISBN : 9780838983768
Author : Alan Fishel
Publisher : American Library Association
Page : 65 pages
File Size : 10,70 MB
Release : 2020-10-27
Category : Language Arts & Disciplines
ISBN : 0838948006
You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you’ll learn how to use The E’s of Libraries® (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to use language designed to win over stakeholders, funders, and partners; craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals; and create presentations and other materials tailored to any audience based on the sample documents included. This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.
Author : T. Morris
Publisher : Springer
Page : 211 pages
File Size : 43,47 MB
Release : 2016-02-10
Category : Business & Economics
ISBN : 0230594859
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Author : Margaret Kinnell
Publisher : Graham Books
Page : 130 pages
File Size : 12,53 MB
Release : 1989
Category : Language Arts & Disciplines
ISBN :
A guide for the planning and implementation of public relations in libraries and information services. Explores the commercial approach to public relations, the needs of library users, planning a public relations campaign, managing a campaign budget, lobbying politicians, and staff training and deve
Author : Alice Norton
Publisher : Detroit : Gale Research Company
Page : 168 pages
File Size : 49,4 MB
Release : 1970
Category : Business
ISBN :
Author : Betty Pratt Rice
Publisher : New York : Wilson
Page : 152 pages
File Size : 17,61 MB
Release : 1972
Category : Language Arts & Disciplines
ISBN : 9780824204761
Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.
Author : Helen F. Flowers
Publisher :
Page : 184 pages
File Size : 19,65 MB
Release : 1998
Category : Business & Economics
ISBN :
Offers 500 different strategies that can be used to increase public relations for a school media program and get parents, students, and other community members involved in library projects.
Author : Dennis L. Wilcox
Publisher : Pearson Higher Ed
Page : 435 pages
File Size : 37,59 MB
Release : 2013-08-29
Category : Business & Economics
ISBN : 1292037849
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
