Book Description
Start or Grow A Pet Blog, Pet Influencers Are Here To Stay Do you dream of turning your dog into the "next big thing?" Or maybe you want to inspire small-animal lovers to take their pets to the veterinarian? Perhaps you imagine giving your cat her own YouTube channel? Why Blog About Pets? The internet loves pets, and pet lovers create social accounts and blogs to show them off. Brands have caught on and are harnessing the collective power of pet influencers. Whether you're just starting out or are a seasoned content creator, Pet Blogging for Love & Money is the ultimate guide to grow your pet blog and social media channels like a pro. Money + Love = Success The pet industry is nearly recession-proof. Pet industry spending is projected to reach $96 billion in sales by the end of 2020, as reported by MarketResearch.com. In fact, far more Americans now own pets than don't. Sixty-eight percent of households in this country own a pet of some kind. In addition to pet owners, lifestyle and mommy bloggers corner a huge segment of the pet market. Why? Because most moms also have pets at home. Each of the 15 chapters is packed full of practical tips and actionable advice you can implement right away including: Worksheets Checklists Plans Templates BONUSES: 15 case studies with successful bloggers and social superstars illustrating the principles you will learn in this book. Full of actionable tips that don't require a tech background or a marketing degree, long-time industry pros Carol Bryant and Maggie Marton take their decade of building pet brands and successful blogs and distill the info into easy-to-understand steps that can turn your passion for pets into something more--for love or money. For anyone who loves pets and wants to put them online, Pet Blogging for Love & Money provides the know-how and guidance to make it happen.