Commercial Photography Handbook


Book Description

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.







How to Start a Home-Based Photography Business


Book Description

Everything you need to know to start and run a profitable photography business from your home.




The Handbook of Bird Photography


Book Description

The Handbook of Bird Photography distills the knowledge, talent, and experience of three well-known professional wildlife photographers into one beautifully illustrated volume. Written in a manner that is easy to understand, this book offers fresh insight and practical tips that will broaden horizons for nature and bird photographers. The authors share their stories showcasing photographs for which they have received awards in major international wildlife photo competitions. In this book, you'll learn about all of the elements that lead to a great bird photograph, including: The bird photographer's equipment Shooting techniques: exposure, focus, how to show movement and freeze action, etc. In the field: bird behavior, hides, and how to attract birds How to use light and compose and crop images The best sites for finding and photographing birds You'll also learn how to show, share, promote, and sell your photographs. Bird photography is a brilliant way to spend your free time, and for some it's a career. This book helps beginners get the hang of things quickly and accurately, and offers field-specific expertise for more experienced photographers.




The Freelance Photographer’s Guide To Success


Book Description

Grounded in real-life experiences and scenarios, this practical guide offers editorial, non-profit, foundation, and corporate photographers an honest and insightful approach to running a freelance photography business. Pulling from thirty years of experience as a freelance photographer, veteran Todd Bigelow presents a timely and detailed account of the methods and tactics best used to navigate and succeed in the profession. He explores the topics that define the business of freelancing, including: analyzing photography contracts; creating and maintaining an image archive; licensing for revenue; client development; registering for copyright; combating copyright infringement; and understanding tax issues, freelance business structures, and more. Chapters feature examples of real contract clauses and emails to better prepare readers for the practical daily activities that are essential to growing a success business. Likewise, Bigelow shares conversational anecdotes throughout to provide real insight into the world of freelancing. Based on the author’s sought-after Business of Photography Workshop, this book is an essential guide for emerging, mid-career, and experienced photographers interested in starting or improving their own freelance business.




Handbook of Medical Photography


Book Description

A convenient guide for practicing clinicians who take clinical photographs for documentation, teaching, publication, and medical-legal purposes. Written by physicians and professional medical photographers, this handbook discusses the equipment, principles, and techniques used to take effective medical photographs. It will equip health care providers with the skills they need to obtain excellent clinical images, reproductions of radiographs, and other data such as ECGs. Comparisons of the various images can be made to determine changes in medical conditions. Beginners and experienced users alike will benefit from chapters pertaining to their specific needs. An important section on Technique by Body Location discusses how to take photographs of all parts of the body. The reader simply turns to the information that describes the technique of the body location of interest, reviews the brief text, intended results, and illustrations which demonstrate the technique, and he/she is equipped to take the photograph. 350 high-quality original line drawings created especially for this book (200 of these are in full color) Includes procedures for operating room photography, medical photojournalism, forensic photography, digital cameras in medical photography, and medical image archival and storage Distinguished teachers, authors, illustrators, and lecturers, in medical photography have contributed their expertise to produce this book




Advertising Photography


Book Description

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants




The Off-Camera Flash Handbook


Book Description

If your past attempts at learning flash have all ended in failure (not to mention tears and/or blind rage), then The Off-Camera Flash Handbook is about to change everything for you. For years, photographer Vanessa Joy has been using off-camera flash to create gorgeous portraits that look like they were shot in the most beautiful natural light at the perfect time of day. Well, guess what? That consistent look was not created thanks to the most amazing luck with the weather. No. It was created by a pro photographer who mastered her use of off-camera flash. And with her down-to-earth and practical explanations, that’s exactly what Vanessa teaches you in this book.

Vanessa breaks down off-camera flash into an easy-to-understand approach, and instead of focusing on the gear and the settings (which are also included, of course), she focuses on the kinds of shots you want to make. This book is about learning to use off-camera flash easily and quickly so that you can create beautiful, natural-looking light in any situation, at any time you need it…regardless of the weather or time of day.

The book is divided into three parts. Part One covers the fundamentals of off-camera flash, and it does so without blasting you with a firehose of information. Instead, Vanessa gives you the basics you need so that you can start shooting right away without becoming overwhelmed with technical jargon.

Once you’re set up and ready to go, Vanessa jumps right into Part Two with specific photo scenarios and real-world situations where you’ll learn key techniques for using your flash to create consistent, beautiful photographs. For each scenario, Vanessa provides the goal for the shoot, a gear list, the step-by-step shooting instructions, and images that show both the progress of the shoot and the behind-the-scenes shots or lighting diagrams of the setup. She also discusses problems you may encounter, variations on the shot, and additional practical scenarios for each situation.

Just a few examples include:

    • Recreating the golden hour at any time
    • Shooting groups
    • Making indoors look like outdoors
    • Enhancing natural light
    • Using flash at events
    • Working in harsh sunlight
    • Creating silhouettes
    • Shooting at sunset
    • Fixing an ugly-light room
    • And much more

Finally, Part Three tackles the questions you’ll likely have once you’ve got the basics under your belt and you’re already creating great photos with your off-camera flash—things like high-speed sync, sync speed, a practical understanding of the inverse square law, etc. There is also a helpful FAQ section at the end of the book.



TABLE OF CONTENTS

PART 1: GETTING STARTED WITH OFF-CAMERA FLASH (OCF)

    You Already Know This
    Getting Your Flash Off Camera
    Getting the Exposure
    Light Positions and Modifiers
    How to Add More Lights

PART 2: Off-Camera Flash Techniques

    Creating Golden Haze
    Creating Golden Hour
    Creating Twilight
    Photographing at Sunset
    Making a Magenta Sunset
    Group Shots with One Light
    Individual Portraits
    Portraits of Couples
    Enhancing Natural Light
    Making Indoors Look Like Outdoors
    Super Soft Portrait Light
    Warming up the Sky
    Keeping a Blue Sky
    Light like It's Coming Through a Window
    Creating a Silhouette
    Turn Day into Night
    Tiny Little Details
    Table Details
    Event Speeches
    In Harsh Sunlight
    Shooting with Reflectors
    Event Bounce Flash
    Using Gels for Fun Color Effects
    Using Gels to Color Correct
    Lighting a Dark Room
    Making a Rainy Day Sunny
    Lighting to Look Like Window Light
    Making Front Bokeh
    Filling in Shadows
    Wow, This Indoor Light Sucks
    Rim Lighting

PART 3: Features, Troubleshooting, and FAQS

    WTF Are You Talking About?
    But Light Doesn’t Do That
    FAQs about OCF




The Handbook of Photography Studies


Book Description

The Handbook of Photography Studies is a state-of-the-art overview of the field of photography studies, examining its thematic interests, dynamic research methodologies and multiple scholarly directions. It is a source of well-informed, analytical and reflective discussions of all the main subjects that photography scholars have been concerned with as well as a rigorous study of the field’s persistent expansion at a time when digital technology regularly boosts our exposure to new and historical photographs alike. Split into five core parts, the Handbook analyzes the field’s histories, theories and research strategies; discusses photography in academic disciplinary and interdisciplinary contexts; draws out the main concerns of photographic scholarship; interrogates photography’s cultural and geopolitical influences; and examines photography’s multiple uses and continued changing faces. Each part begins with an introductory text, giving historical contextualization and scholarly orientation. Featuring the work of international experts, and offering diverse examples, insights and discussions of the field’s rich historiography, the Handbook provides critical guidance to the most recent research in photography studies. This pioneering and comprehensive volume presents a systematic synopsis of the subject that will be an invaluable resource for photography researchers and students from all disciplinary backgrounds in the arts, humanities and social sciences.




The Handbook of Drone Photography


Book Description

Drones are the next frontier in photography. This cutting-edge technology, still unexplored by the masses, can bring visual artistry to new and exciting heights. The Handbook of Drone Photography will be the go-to manual for consumers wishing to harness the power of drones to capture stunning aerial photographs. This book covers everything one needs to choose the right drone, to get airborne, and to capture and share incredible content. With easy and straightforward instruction, the text will familiarize readers with their craft and its controls. Readers will master drones’ extraordinary image-capturing capabilities and review detailed photography tips that can bring their artistic vision to life. For the first time, aerial photography is open to everyone, and award-winning travel photographer Chase Guttman will guide readers’ drone ventures from beginning to end. The Handbook of Drone Photography can help anyone break into this thrilling, high-potential space and launch their own lofty explorations today.