Book Description

Excerpt from Planning an Advertising Campaign, for a Manufacturer, Vol. 1: Analysis of the Product Is it a year-round seller? or seasonable? pp. 19-20. Deland, Lorin F., Imagination in Business, pp. 42-51. Printers Ink, April 24, 1913, p.27. .What is the present annual consumption? pp. 20-21. Mahin Advertising Data Book, 1913-1914, pp. 424-26 B.Supply 1.What is the present total capacity of your plant? p.22. 2.Raw material a. Is your supply of raw materials steady in amount? or in danger of becoming soon exhausted? p.23. b.Is your supply of raw materials steady in price? or fluctuating? pp. 23-24. 3.Labor a. Is your supply of labor "open shop?" or union? p.24. b.Is the larger proportion of your labor skilled? or unskilled? pp. 24-25. 4.Management a. Does final word in management of details of your advertising depend upon one man? or a group of men? pp. 26-27. b.Does management consider advertising as an investment? an expense? or a gamble? pp. 27-28. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.