Author : David L. Morgan
Publisher : SAGE
Page : 164 pages
File Size : 35,22 MB
Release : 1998
Category : Family & Relationships
ISBN : 9780761908173
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Author : Richard A. Krueger
Publisher : SAGE
Page : 238 pages
File Size : 46,50 MB
Release : 2000-04-26
Category : Medical
ISBN : 9780761920717
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author : Edward F. Fern
Publisher : SAGE
Page : 268 pages
File Size : 44,30 MB
Release : 2001-06-25
Category : Reference
ISBN : 9780761912491
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author : David L. Morgan
Publisher : SAGE
Page : 130 pages
File Size : 37,42 MB
Release : 1998
Category : Medical
ISBN : 9780761908197
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author : David L. Morgan
Publisher : SAGE
Page : 124 pages
File Size : 11,59 MB
Release : 1998
Category : Language Arts & Disciplines
ISBN : 9780761908180
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Author : Jenny Kitzinger
Publisher : SAGE
Page : 244 pages
File Size : 32,25 MB
Release : 1999-02-22
Category : Social Science
ISBN : 9780761955689
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author : Thomas L Greenbaum
Publisher : SAGE
Page : 284 pages
File Size : 13,35 MB
Release : 1998
Category : Social Science
ISBN : 9780761912538
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author : David L. Morgan
Publisher : SAGE
Page : 92 pages
File Size : 20,63 MB
Release : 1997
Category : Social Science
ISBN : 9780761903437
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Author : Richard A. Krueger
Publisher : SAGE
Page : 140 pages
File Size : 43,42 MB
Release : 1998
Category : Reference
ISBN : 9780761908210
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Author : Rosaline S. Barbour
Publisher : SAGE
Page : 225 pages
File Size : 32,80 MB
Release : 2018-09-03
Category : Reference
ISBN : 1526426021
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
