Book Description

Plunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.