Book Description
A complete market research guide to the business side of sports, teams, marketing and equipment-a tool for strategic planning, competitive intelligence, employment searches or financial research.
Author : Jack W. Plunkett
Publisher : Plunkett Research
Page : 0 pages
File Size : 38,46 MB
Release : 2023-07-17
Category : Sports & Recreation
ISBN : 9781647880057
A complete market research guide to the business side of sports, teams, marketing and equipment-a tool for strategic planning, competitive intelligence, employment searches or financial research.
Author :
Publisher :
Page : 0 pages
File Size : 35,28 MB
Release : 2024
Category :
ISBN : 9781647880439
Author : Ian Keirle
Publisher : Psychology Press
Page : 246 pages
File Size : 25,73 MB
Release : 2002
Category : Business & Economics
ISBN : 9780415248853
"Countryside Recreation Site Management is an essential resource for all students studying recreation or tourism management, and for all professional recreation managers."--BOOK JACKET
Author : Jack W. Plunkett
Publisher :
Page : pages
File Size : 43,13 MB
Release : 2022-07
Category :
ISBN : 9781628319910
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
Page : 502 pages
File Size : 34,1 MB
Release : 2007-06
Category : Business & Economics
ISBN : 159392089X
A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
Author : Robert E. Baker
Publisher : Human Kinetics
Page : 266 pages
File Size : 29,38 MB
Release : 2013-02-04
Category : Business & Economics
ISBN : 1492581399
Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: • Chapter objectives and opening scenarios introduce important concepts in each chapter. • Management Insights explain the background of relevant sport management issues. • Quick Facts highlight surprising facts about sport management. • International Application sidebars detail the global significance of and global applications for sport busines• Success •Story segments profile individuals working in sport management. • Quotes offer meaningful insights from experts in the field. • The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.
Author : Institute of Medicine
Publisher : National Academies Press
Page : 537 pages
File Size : 37,74 MB
Release : 2006-05-11
Category : Medical
ISBN : 0309097134
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author : Jack Plunkett
Publisher :
Page : 532 pages
File Size : 27,21 MB
Release : 2021-07-16
Category :
ISBN : 9781628316094
Formerly Plunkett's Sports Industry Almanac, this book covers the entire sports and recreation industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.
Author : Jack W. Plunkett
Publisher : Plunkett Research
Page : 0 pages
File Size : 10,43 MB
Release : 2019-07-11
Category :
ISBN : 9781628315387
A complete market research guide to the business side of sports, teams, marketing and equipment-a tool for strategic planning, competitive intelligence, employment searches or financial research. Features trends, statistics and a glossary. Includes profiles of the world's top 350 sports industry firms, public and private.
Author : Ruth V. Russell
Publisher :
Page : 250 pages
File Size : 17,74 MB
Release : 2017-02
Category : Leisure
ISBN : 9781571678201
This sixth edition reflects almost 40 years of scholarship as well as professional and personal practice in recreation, parks, and tourism. The text has become one of the most widely adopted titles in university courses worldwide. In this new edition of the book, the phenomenon of leisure is presented through new research findings and contemporary societal dilemmas to suggest that leisure is one of the most interesting, relevant, and exciting subjects of study today. The book reflects a wide range of material from the disciplines of leisure studies, sociology, psychology, economics, political science, anthropology, geography, the humanities, and media and cultural studies. Indeed, more than a textbook, this is very much a point of view. Leisure is presented as a human phenomenon that is individual and collective, vital and frivolous, historical and contemporary, factual and subjective, and good and bad. As a learning tool, this sixth edition teaches more. It contains updated and new illustrations of concepts through field-based cases, biographical features, exploratory activities, and research studies. In the first part, leisure is defined as a condition of humanity. Its meanings are traced through the humanities and history, as well as in todays connotations. The benefits of leisure are presented, ranging from freedom to pleasure to risk to spirituality, and leisures benefit to healthful well-being is demonstrated. As well, part one of the text presents theories for explaining leisure behavior. Part Two discusses leisure as a cultural mirror -- its societal context. Chapters include leisure and anthropology, geography, technology, popular culture, and taboo recreation. Finally, in Part Three, the functional side of leisure is explored in terms of its instrumental relationship to work, money, time, and equity. Leisure systems of public, private, and commercial sponsorship are described to confirm leisures utility. Instructor resources and a website for student resources available.