Ciskei


Book Description

Originally published in 1980, this book examines the ‘self-government’ constitution, administrative and party system of The Ciskei which was one of the black ‘homelands’ created by the government of the Republic of South Africa in its pursuit of ‘separate development’. (It has since been reintegrated into South Africa, becoming part of the Eastern Cape Province). The book discusses how, because poverty was endemic and agricultural resources poorly developed the region was dependent on the encapsulating white area for jobs, capital, entrepreneurial skills and markets. It examines how the existence of job opportunities in contiguous white areas has stimulated the growth of black towns, it has also inhibited their development. The book considers the role of the mass media played, illustrating how both traditional oral forms and contemporary mass media depended ultimately on white input and were thus oriented towards white rather than black politics.




Liberation and Development


Book Description

Liberation and Development: Black Consciousness Community Programs in South Africa is an account of the community development programs of the Black Consciousness movement in South Africa. It covers the emergence of the movement’s ideas and practices in the context of the late 1960s and early 1970s, then analyzes how activists refined their practices, mobilized resources, and influenced people through their work. The book examines this history primarily through the Black Community Programs organization and its three major projects: the yearbook Black Review, the Zanempilo Community Health Center, and the Njwaxa leatherwork factory. As opposed to better-known studies of antipolitical, macroeconomic initiatives, this book shows that people from the so-called global South led development in innovative ways that promised to increase social and political participation. It particularly explores the power that youth, women, and churches had in leading change in a hostile political environment. With this new perspective on a major liberation movement, Hadfield not only causes us to rethink aspects of African history but also offers lessons from the past for African societies still dealing with developmental challenges similar to those faced during apartheid.




Ciskei


Book Description

Originally published in 1980, this book examines the 'self-government' constitution, administrative and party system of The Ciskei which was one of the black 'homelands' created by the government of the Republic of South Africa in its pursuit of 'separate development'.




Communication in Politics


Book Description




Xhosa Oral Poetry


Book Description

This book, first published in 1983, was the first detailed study of the Xhosa oral poetry tradition.




AF Press Clips


Book Description




Power and Resistance in an African Society


Book Description

Imagine a history of the United States written from the perspective of the African-American community. Imagine that the story of this community is told not only from the viewpoint of its leaders--the middle-class elites--but also from the viewpoint of sharecroppers, industrial workers and others living on the margins of American culture. And finally, imagine that this is not only about political and economic relations but also about "race," class, gender, and religious relations, about the lived experiences of one community that both reflect and represent fundamental issues of power and resistance in an entire society. This is what Les Switzer has tried to do with his book Power and Resistance in an African Society. Scholars who have read it suggest that this is the first attempt to write a history of South Africa from the perspective of one subordinate community in South Africa. The reult is a transformed history "from below." The names, dates, events, and issues of conventional textbook history lose their meaning in the process of reconstructing a history that seeks to free the African from the domain of South Africa's ruling culture. The book also offers a unique contribution to African studies in sub-Saharan Africa, because it explores the material and symbolic manifestations of power and resistance in a pre-colonial, colonial, and post-colonial setting. The Ciskei region in the eastern Cape was selected as the case study. This was the historic zone of conflict between European and Bantu-speaking African in southern Africa--the Cape-Xhosa wars in this region lasting a century. The contemporary African nationalist movement in South Africa first emerged in a variety of organizational forms in the Ciskei during the 1870s and 1880s. The strategy of petitionary protest probably persisted longer here than anywhere else in South Africa in the post-colonial period, but popular resistance found a variety of windows outside organized African politics. The Ciskei, for example, was a focal point of rural resistance in the 1920s and early 1930s and again between the early 1940s and early 1960s. The gap between rural and urban dissidents in South Africa, moreover, was first bridged in the Ciskei and its environs during the 1952 Defiance Campaign. Finally, the Ciskei's segregated African reserve, where economic conditions were judged to be most serious, emerged as a primary site of struggle on South Africa's periphery during the 1970s and 1980s. The focus of this study is on the Xhosa-speaking peoples who lived in the Ciskei region in the first century after conquest. To highlight the linkages between regional and national issues, the Xhosa in the Ciskei are examined in the context of unfolding events in the Cape Colony and in the unified settler state of South Africa after 1910. A distinct plurality of voices would be formed in the complex interplay between color, consciousness, and class, as this community sought space for itself within the domain of South Africa's ruling culture.







Marketing Communication in African Languages


Book Description

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.