Poor Richard's Branding Yourself Online


Book Description

Explains how to use the Internet to quickly and inexpensively become an authority in any chosen field -- maintaining a personal Web site, distributing free articles, getting listed in directories and databases, publishing e-mail newsletters, and much more.




Hot Text


Book Description

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.




The Scrapbooker's Guide to Business


Book Description

SEEMS LIKE EVERYONE WANTS TO START A SCRAPBOOK BUSINESS??but not everyone knows how to go about doing it. Do you need a license? What's it really like to run a retail store? Will your spouse make a good partner? How do you patent a product? Can you profit from teaching classes, coordinating events, or making scrapbooks for others? This lighthearted guide has ideas, information, encouragement, and resources for nine different part-time and full-time business opportunities.Whether you want to invest a few hours and a few dollars, or make a significant investment and full-time commitment, The Scrapbooker's Guide To Business shows you how to: ?set goals and plan for success?choose the right business for you?convert your fears into confidence?calculate start-up costs?assess the competition?find customers?manage inventory?get started with a business plan ?get a business license and reseller's permit?set prices for your custom work?and much, much more




The E of Marketing


Book Description

Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.




Computer For Beginners


Book Description

Update. Reading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever you want. It is easy to carry. It can be an ideal gift to yourself and to your loved ones. Care instruction keep away from fire.




Annual Editions


Book Description

This reader of public press articles explores the current environment of human resources management; meeting human resource requirements; creating a productive work environment; developing effective human resources; implementing compensation and security; fostering employee/management relationships; and international human resource management.




Forthcoming Books


Book Description




Choice


Book Description




90+ Days of Promoting Your Book Online: Your Book's Daily Marketing Plan - THIRD EDITION


Book Description

90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan. Promote Your New Book ~ OR ~ Breathe Life Back Into an Older One! Do you want to generate sales for your book, but just aren't sure what steps to take? This is for you! Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more. We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than 20 years of successful online book selling experience under our belts and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE! WHAT'S THE BIGGEST MISTAKE AUTHORS MAKE? If you really want to sell books, don't do what most authors do - dump your book at a few websites and walk away, hoping it'll catch on some day. With more than a million books published each year now, that doesn't work. Promote your book aggressively using the easy tips and schedule provided in this book! Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor, which makes it fun for creative folks like you! Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!




Digital Assassination


Book Description

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.