Author : Mark Gottdiener
Publisher : Wiley-Blackwell
Page : 272 pages
File Size : 32,57 MB
Release : 1995-02-27
Category : Social Science
ISBN : 9780631192169
The postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture (from shopping malls to theme parks to fashion and music) from a semiotic perspective. His "socio-semiotics" brings empirical study to postmodern theory in a way which both challenges the orthodoxies of academic postmodernism and offers a fresh new approach.
Author : Carl A. Raschke
Publisher : University of Virginia Press
Page : 388 pages
File Size : 43,36 MB
Release : 2012
Category : Literary Criticism
ISBN : 0813933064
While the academic study of religion has increased almost exponentially in the past fifty years, general theories of religion have been in significant decline. In his new book, Carl Raschke offers the first systematic exploration of how the postmodern philosophical theories of Jacques Derrida, Gilles Deleuze, Alain Badiou, and Slavoj Zizek have contributed significantly to the development of a theory of religion as a whole. The bold paradigm he uses to articulate the framework for a revolution in religious theory comes from semiotics--namely, the problem of the sign and the "singularity" or "event horizon" from which a sign is generated.
Author : Floyd Merrell
Publisher : Purdue University Press
Page : 398 pages
File Size : 17,81 MB
Release : 1995
Category : Postmodernism
ISBN : 9781557530554
"Who are we to suppose we are capable of comprehending the world of which we are a part, and what is the world to suppose it can be understood by us, minuscule and insignificant spatiotemporal warps contained within it?" This provocative question opens Floyd Merrell's study of postmodernism and the thought of Charles Sanders Peirce, part of the author's ongoing effort to understand our contemporary cultural and intellectual environment. The specific focus in this interdisciplinary study is the modernism/postmodernism dichotomy and Peirce's precocious realization that the world does not lend itself to the simplistic binarism of modernist thought. In Merrell's examination of postmodern phenomena, the reader is taken through various facets of the cognitive sciences, philosophy of science, mathematics, and literary theory. Merrell's consideration of Peirce's complex and inadequately understood concept of the sign is enhanced through numerous charts and figures. Theories, hypotheses, and speculation in the physical sciences are then brought to bear on Peircean semiotics. The final chapter critiques the often undiscriminating acceptance of postmodern practices in today's academic world.
Author : International Association for Philosophy and Literature. Meeting
Publisher : SUNY Press
Page : 472 pages
File Size : 35,17 MB
Release : 1996-01-01
Category : Philosophy
ISBN : 9780791424339
This is a collection of essays focusing on conventions of change in the arts, philosophy, and literature.
Author : Marcel Danesi
Publisher : Bloomsbury Publishing
Page : 312 pages
File Size : 18,12 MB
Release : 2018-11-15
Category : Language Arts & Disciplines
ISBN : 1350064181
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author : Laura R. Oswald
Publisher : Oxford University Press, USA
Page : 255 pages
File Size : 48,49 MB
Release : 2020-06-04
Category : Business & Economics
ISBN : 0198822022
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.
Author : Steven Best
Publisher : Guilford Press
Page : 324 pages
File Size : 31,83 MB
Release : 1997-01-01
Category : Philosophy
ISBN : 9781572302211
This book presents a groundbreaking analysis of the emergence of a pos tmodern paradigm in theory, the arts, science, and politics. From the authors of Postmodern Theory, the much-acclaimed introduction to key p ostmodern thinkers and themes, The Postmodern Turn ranges over diverse intellectual and artistic terrain--from architecture, painting, liter ature, music, and politics, to the physical and biological sciences. C ritically engaging postmodern theory and culture, Steven Best and Doug las Kellner illuminate our momentous transition between a modernist pa st and a future struggling to define itself.
Author : Paul Cobley
Publisher : Walter de Gruyter
Page : 541 pages
File Size : 35,66 MB
Release : 2011
Category : Language Arts & Disciplines
ISBN : 3110253194
A fully-fledged doctrine of signs, with many horizons for the future, was the result of Thomas A. Sebeok's work in the twentieth century. This volume, using the testimonies of key witnesses and participants in the semiotic project, offers a picture of how Sebeok, through his development of knowledge of endosemiotics, phytosemiotics, biosemiotics and sociosemiotics, enabled semiotics in general to redraw the boundaries of science and the humanities as well as nature and culture.
Author : Daniel Chandler
Publisher : Taylor & Francis
Page : 353 pages
File Size : 22,95 MB
Release : 2017-06-14
Category : Language Arts & Disciplines
ISBN : 1315311046
This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.
Author : John N. Deely
Publisher :
Page : 332 pages
File Size : 21,80 MB
Release : 1994
Category : Literary Criticism
ISBN :
