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The Power of Latino Leadership, Second Edition, Revised and Updated

Author : Juana Bordas

Publisher : Berrett-Koehler Publishers

Page : 357 pages

File Size : 18,86 MB

Release : 2023-03-28

Category : Business & Economics

ISBN : 152300410X

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Book Description

Experience the power of inclusion, community, and taking action! An updated, expanded edition. By 2045 Latinos will make up 1 in 4 Americans. They are projected to be 78% of the new entries into the labor force in the next ten years. By sheer numbers alone, Latinos will shape the 21st Century. What does it take to lead such a varied and vibrant people who hail from twenty-six countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead? Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers 10 principles that richly illustrate the inclusive, people-centered, socially responsible, and life-affirming ways Latinos have led their community. This model is uniquely suited to this century's multicultural, global age. This new and expanded edition includes a chapter on intergenerational leadership that recognizes vast generational shifts are occurring: ten thousand Baby Boomers retire every day and Millennials and Zs are the largest generations in history. Six out of 10 Latinos are millennials. This new chapter can guide us in preparing the next generations to take the helm of leadership. This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful and distinctive and has lessons that can inform leaders of every background.





The Power of Latino Leadership

Author : Juana Bordas

Publisher : Berrett-Koehler Publishers

Page : 290 pages

File Size : 24,13 MB

Release : 2013-05-06

Category : Business & Economics

ISBN : 1609948874

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Book Description

Latinos' demographic growth and expanding influence could herald advancements in their economic, political, and social status. For this to happen, however, Latino leaders must connected and unify a very diverse population. They must also deal with burgeoning growth - much of which is due to immigration. At the same time, leaders must address myriad issues such as the dropout rate, underemployment, and political underrepresentation. This book will provide Latino leaders with a conceptual framework that integrates culture, leadership, and historical antecedents. It will nourish the roots and traditions that have made leadership such a powerful determinant in advancing the Latino community. Its comprehensive 10 principal leadership model will give Latinos a solid foundation and a culturally-specific approach. And it will appeal to non-Latinos who wish to expand their leadership repertoire, become more culturally adaptable, or learn how to lead the dynamic Latino workforce.



Auténtico, Second Edition

Author : Robert Rodriguez

Publisher : Berrett-Koehler Publishers

Page : 303 pages

File Size : 41,63 MB

Release : 2021-07-06

Category : Business & Economics

ISBN : 1523093056

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Book Description

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.



Latino Talent

Author : Robert Rodriguez

Publisher : John Wiley & Sons

Page : 240 pages

File Size : 11,25 MB

Release : 2007-12-21

Category : Business & Economics

ISBN : 9780470187463

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Book Description

Praise for Latino Talent "Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book--written by an expert who's deeply respected in this field--provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment."? --RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President,?PRIMER "Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices." --TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories "Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results." --ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation "America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you're at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you'll want to read this strategic approach to building your Latino leadership." --ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE) "Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion." --JULIE FASONE HOLDER, Corporate Vice President, Human Resources, The Dow Chemical Company



Salsa, Soul, and Spirit

Author : Juana Bordas

Publisher : Berrett-Koehler Publishers

Page : 258 pages

File Size : 37,99 MB

Release : 2012-03-25

Category : Business & Economics

ISBN : 1609941179

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Book Description

Tapping the potential of the changing workforce, consumer base, and citizenry requires a leadership approach that resonates with our country's growing diversity. In "Salsa, Soul, and Spirit," Juana Bordas shows how incorporating Latino, African American, and American Indian approaches to leadership into the mainstream has the potential to strengthen leadership practices and inspire today's ethnically rich workforce. Bordas identifies eight core leadership principles common to all three cultures, principles deeply rooted in each culture's values and developed under the most trying conditions. Using a lively blend of personal reflections, interviews, and historical background, she shows how these principles developed and illustrates the creative ways they've been put into practice in these communities (and some forward-looking companies). Bordas brings these principles together into a multicultural leadership model that offers a more flexible and inclusive way to lead and a new vision of the role of the leader in the organization. Multicultural leadership resonates with many cultures and encourages diverse people to actively engage. In a globalized economy, success for leaders in the future will rest on their ability to shift to a multicultural approach. "Salsa, Soul, and Spirit" provides conceptual and practical guidelines for beginning that process.



Latino Politics in America

Author : John A. García

Publisher : Rowman & Littlefield

Page : 283 pages

File Size : 27,13 MB

Release : 2012

Category : Political Science

ISBN : 1442207728

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Book Description

Latinos constitute the fastest-growing population in the United States today, and Latino political participation is growing rapidly. Still, Latino political power is not commensurate with the numbers, and much potential remains to be tapped. In LatinoPolitics in America, author John A. García examines the development of this vibrant community and points the way toward a future of shared interests and coalitions among the diverse Latino subgroups. This newly revised edition lays out the basic factsof Latino America—who Latinos are, where they come from, where they reside—and then connects these facts to political realities of immigration, citizenship, voting, education, organization, and leadership. García's nuanced portrait of contemporary Latinopolitical life, first published in 2003, has been updated throughout to include data from the 2010 census and the 2008 and 2010 elections.



Auténtico, Second Edition

Author : Dr. Robert Rodriguez

Publisher : Berrett-Koehler Publishers

Page : 325 pages

File Size : 24,61 MB

Release : 2021-07-06

Category : Business & Economics

ISBN : 1523093064

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Book Description

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050-yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.



Hispanic Marketing

Author : Felipe Korzenny

Publisher : Routledge

Page : 350 pages

File Size : 37,32 MB

Release : 2012-06-25

Category : Business & Economics

ISBN : 1136398716

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Book Description

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future



Hispanic Marketing

Author : Felipe Korzenny

Publisher : Taylor & Francis

Page : 507 pages

File Size : 47,47 MB

Release : 2017-06-14

Category : Business & Economics

ISBN : 1317422309

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Book Description

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.