Practical Strategies for Technical Communication 3e & Launchpad for Practical Strategies for Technical Communication 3e (Six-Month Access) [With Acces


Book Description

In Practical Strategies for Technical Communication, Mike Markel gives students the essentials they'll need to communicate successfully in today's workplace. The book offers concise and accessible yet thorough coverage of audience and purpose, research, style, and document design, and strategies for designing all of the major document types. For the second edition, Markel has worked with organizations to choose sample documents and annotate them with insights and advice from the employees who developed them. Throughout the text, a new set of engaging graphics provides visual explanations of key concepts. Practical Strategies for Technical Communication is now available with LaunchPad- a customizable course space featuring an ebook and an exciting array of digital resources including a test bank, adaptive quizzing, multimedia Document Analysis Activities, and more. To order or purchase the print book packaged with LaunchPad, use ISBN 9781319018207.




Technical Communication


Book Description

Comprehensive and truly accessible, Technical Communication guides students through planning, drafting, and designing the documents that will matter in their professional lives. Known for his student-friendly voice and eye for technology trends, Mike Markel addresses the realities of the digital workplace through fresh samples and cases, practical writing advice, and a companion Web site — TechComm Web — that continues to set the standard with content developed and maintained by the author. The text is also available in a convenient, affordable e-book format.




Practical Strategies for Technical Communication


Book Description

In Practical Strategies for Technical Communication, Mike Markel gives students the essentials they'll need to communicate successfully in today's workplace. The book offers concise and accessible yet thorough coverage of audience and purpose, research, style, and document design, and strategies for designing all of the major document types. For the second edition, Markel has worked with organizations to choose sample documents and annotate them with insights and advice from the employees who developed them. Throughout the text, a new set of engaging graphics provides visual explanations of key concepts.




A Pocket Guide to Public Speaking


Book Description

This best-selling brief introduction to public speaking offers practical coverage of every topic typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community. This newly redesigned full-color edition offers even stronger coverage of the fundamentals of speechmaking, while also addressing the changing realities of public speaking in a digital world. It features fully updated chapters on online presentations and using presentation software, and a streamlined chapter on research in print and online.




Loose-leaf Version for Technical Communication


Book Description

Through clear advice and an accessible visual design, Mike Markel’s Technical Communication models the principles it teaches, offering practical strategies that students can put to use right away. Using a student-friendly voice, Mike Markel shows writers how to tackle the major types of documents and writing situations they will encounter in their professional lives. Excellent and always fresh sample documents and examples demonstrate effective techniques and offer plenty of opportunities for analysis, while interactive cases provide engaging scenarios for writing practice. The new edition incorporates the latest workplace and technology trends, offering new advice for how and why to use social media effectively in technical communication.




The Wealth of Networks


Book Description

Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.




Real Communication


Book Description

Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.




The Four Steps to the Epiphany


Book Description

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.




MCAT 528 Advanced Prep 2021–2022


Book Description

Kaplan's MCAT 528 Advanced Prep 2021–2022 features thorough subject review, more questions than any competitor, and the highest-yield questions available—all authored by the experts behind the MCAT prep course that has helped more people get into medical school than all other major courses combined. Prepping for the MCAT is a true challenge. Kaplan can be your partner along the way—offering guidance on where to focus your efforts, how to organize your review, and targeted focus on the most-tested concepts. This edition features commentary and instruction from Kaplan's MCAT experts and has been updated to match the AAMC's guidelines precisely—no more worrying if your MCAT review is comprehensive! The Most Practice More than 500 questions in the book and online and access to even more online—more practice than any other advanced MCAT book on the market. The Best Practice Comprehensive subject review is written by top-rated, award-winning Kaplan instructors. All material is vetted by editors with advanced science degrees and by a medical doctor. Online resources, including a full-length practice test, help you master the computer-based format you'll see on Test Day. Expert Guidance Star Ratings throughout the book indicate how important each topic will be to your score on the real exam—informed by Kaplan's decades of MCAT experience and facts straight from the testmaker. We know the test: The Kaplan MCAT team has spent years studying every MCAT-related document available. Kaplan's expert psychometricians ensure our practice questions and study materials are true to the test.




Practical Strategies for Technical Communication with 2016 MLA Update


Book Description

In Practical Strategies for Technical Communication, Mike Markel gives students the essentials they'll need to communicate successfully in today's workplace. The book offers concise and accessible yet thorough coverage of audience and purpose, research, style, and document design, and strategies for designing all of the major document types. For the second edition, Markel has worked with organizations to choose sample documents and annotate them with insights and advice from the employees who developed them. Throughout the text, a new set of engaging graphics provides visual explanations of key concepts. Ideal for students taking Technical Communication, Professional Writing or Professional Communication courses, as well as Writing for Engineers, or Business Writing/Communication courses. Practical Strategies for Technical Communication is available with LaunchPad. LaunchPad combines an interactive ebook with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. See ‘Instructor Resources’ and ‘Student Resources’ for further information.