Author :
Publisher : John Wiley & Sons
Page : 90 pages
File Size : 46,1 MB
Release : 2009-04-22
Category : Social Science
ISBN : 1444306987
NAPA Bulletin is a peer reviewed occasional publication of the National Association for the Practice of Anthropology, dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. peer reviewed publication of the National Association for the Practice of Anthropology dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods most editions available for course adoption
Author : Timothy de Waal Malefyt
Publisher : Routledge
Page : 193 pages
File Size : 22,85 MB
Release : 2020-05-14
Category : Social Science
ISBN : 100018949X
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Author : Melissa Cefkin
Publisher : Berghahn Books
Page : 268 pages
File Size : 35,81 MB
Release : 2010
Category : Business & Economics
ISBN : 9781845457778
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
Author : Ann T. Jordan
Publisher : Waveland Press
Page : 159 pages
File Size : 27,5 MB
Release : 2012-10-02
Category : Social Science
ISBN : 147860915X
Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.
Author : Timothy de Waal Malefyt
Publisher : Taylor & Francis
Page : 171 pages
File Size : 29,40 MB
Release : 2017-05-02
Category : Business & Economics
ISBN : 1351768972
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.
Author : Alf H. Walle
Publisher : Routledge
Page : 235 pages
File Size : 35,76 MB
Release : 2017-09-08
Category : Business & Economics
ISBN : 135127726X
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Author : Raza Mir
Publisher : Routledge
Page : 575 pages
File Size : 42,51 MB
Release : 2020-07-06
Category :
ISBN : 9781138496422
Interest in anthropology and ethnography has been an on-going feature of organizational research and pedagogy, this book provides a key reference text that examines these criteria and that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically. The volume hosts key scholars and experts within the fields of Organizational Anthropology, Organizational Ethnography, Organizational Studies and Qualitative Research. The book provides a combination of methodological guidelines, exemplars and epistemological reflection. It includes methodological viewpoints, ethnographic journeys within organizations as well as beyond organizations, and individual reflections on challenges faced by organizational ethnographers. This book is aimed at PhD, master and advanced undergraduate students and researchers across disciplines, especially those who are engaged with general management, organizational behaviour, strategy and anthropological/ethnographic issues.
Author : Jay Hasbrouck
Publisher : Routledge
Page : 167 pages
File Size : 27,20 MB
Release : 2017-12-11
Category : Social Science
ISBN : 1351362488
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
Author : Riall W. Nolan
Publisher : Taylor & Francis
Page : 231 pages
File Size : 50,12 MB
Release : 2017-03-16
Category : Education
ISBN : 1351856928
How can anthropology students prepare themselves to become practitioners? This book is designed to help students prepare for a career in putting anthropology to work in the world. The book: - Provides an introduction to the discipline of anthropology and its contribution to the world; - Outlines the shape of anthropological practice today; - Describes how students can prepare for a career in practice; - Sets out a framework for career planning; - Reviews challenges arising in the course of a practitioner career; - Includes short contributions from practitioners on aspects of training, practice, and career planning.
Author : Riall W. Nolan
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 41,73 MB
Release : 2013-01-16
Category : Social Science
ISBN : 1118484347
An essential career-planning resource, A Handbook of Practicing Anthropology presents a comprehensive account of contemporary anthropological practice written primarily by anthropological practitioners Engagingly written and instructive accounts of practice by anthropological professionals working in corporations, governmental, entrepreneurial, and educational settings Provides essential guidance on applying anthropological principles on the job: what works well and what must be learned Emphasizes the value of collaboration, teamwork, and continuous learning as key elements to success in non-academic careers Highlights the range of successful career options for practitioners , describes significant sectors of professional activity, and discusses key issues, concerns, and controversies in the field Chapters examine key practice sectors such as freelancing, managing a consulting firm, working for government, non-profits, and corporations, and the domains of health, industry, education, international development, and the military
